How to Have the Best B2B Approach in Product by Google PM
Event Information
Description
*** THIS EVENT HAS BEEN CANCELED ***
My topic centers around challenges that I've either experienced or seen during my career when B2C tactics, strategies, or hot trends have been applied to B2B product management unsuccessfully. I find learning from failures to be particularly interesting.
Main takeaways:
- Why B2B and B2C product management require different approaches
- How being data-driven can sometimes be dangerous
- The increased importance of strategy in the B2B world
Meet the Speaker: David LeDonne
David LeDonne is a Product Manager at Google in Boston. He has previously worked as Director of Product at Sidecar. David became a Product Manager and found that his wide range of skills were a perfect match for a career in product.
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Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus. Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.
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Organizer Product School
Organizer of How to Have the Best B2B Approach in Product by Google PM
Founded in 2014, Product School is the global leader in Product Management training with a community of over one million product professionals.
Our certificates are the most industry-recognized credentials by employers hiring product managers.
All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon.
With live online courses starting every month, it’s easy to find an option that fits your schedule. Classes are held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.
Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s certificate programs are highly relevant for the next generation of software product leaders, and offered at a fraction of the cost.
Practical, hands-on and with ample group activities and real-world case studies, you’ll learn how to build digital products from end to end, lead cross-functional teams and land your next product job or promotion.
In addition to training for individuals, Product School delivers custom product training to Fortune 500 companies seeking to upskill their existing teams or onboard new talent.
We are committed to pushing the product management industry forward. With this aim in mind, we published the Amazon bestseller, The Product Book, host over 1,000 free events per year, The Proddy Awards, and ProductCon, the largest multi-city conference in the world for product managers.
