How to handle price increases with your existing customer base

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Price increases are a natural part of the lifecycle of a SaaS company. That’s especially true when you have early clients who’ve been grandfathered into old pricing models that no longer work for your organization. In this webinar, you’ll learn how to use these moments to create an upsell campaign strategy that keeps clients happy and engaged, and your revenue model growing.

Our host for this webinar is Winning By Design's GM, Julie Persofsky. Clients describe Julie as having an uncanny ability to think on her feet during high-stress situations with solutions that are both insightful and inclusive. She helped pioneer customer success in the early days of marketing automation at Eloqua and grew this experience as an executive at PharmaTrust (now Medavail) and Influitive. Julie has spent the past 15 years in the Toronto Tech community honing a deep know-how for revenue generation, sales, retention, growth and marketing.

Availability is on a first come, first served basis, so register today.

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About Espresso Capital:

Espresso Capital has provided more than 250 early and growth-stage technology companies with founder-friendly capital since 2009. We offer flexible, interest only loans to enable entrepreneurs to grow their businesses without dilution, giving up board seats, or personal guarantees. Our mission is to keep founders in control with fast, fair, and flexible capital.

About RBC:

After over 30 years of working with Canada’s most innovative entrepreneurs, we see first-hand how technology is moving quickly and reshaping the economy. Whether you’re a start-up or scaling up, we can provide capital, expertise, financing and access to solutions that will help your business maximize its potential.

Operating in the tech industry typically requires highly specialized solutions and support. Your account manager can connect you with other experts throughout the RBC network to help you get to the next level.

About Boast:

Boast.AI automates R&D tax claims resulting in larger refunds for less time, hassle and money. 300+ companies in the US and Canada use Boast to increase their R&D tax returns and de-risk their auditswhile reducing the burden on their internal resources. For more info, visit

About Winning By Design:

Winning by Design is the premier provider of SaaS and Sales as a Science strategy consulting and coaching programs trusted by over 250 SaaS sales and high-velocity sales organizations, ranging from Adobe, Adroll, to Zenefits. The firm is headquartered in Menlo Park, CA with global offices in Europe, China, Brazil, Australia and now Canada. To learn more visit Winning by Design just announced the opening of their Toronto office with their newest partner Julie Weill Persofsky.

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