In this tactical class, Carla Clark will walk you step-by-step through building a powerful, personal Unique Value Proposition — and show you exactly how to use it to win listings with confidence.
From identifying what actually sets you apart, to positioning it in a way that resonates with sellers, you’ll leave with a clear message, a fresh perspective, and a listing appointment strategy that works.
This is not theory — this is about walking in prepared, walking out with the listing, and getting chosen for the right reasons.
🎯 You’ll learn how to:
Identify the real value you bring (beyond “great service”)
Build a compelling Unique Value Proposition sellers actually care about
Present your UVP with confidence during any listing appointment
Handle objections before they happen by leading with clarity and strength
👥 Who should attend:
Newer agents unsure how to stand out in a listing appointment
Experienced agents who want to sharpen their message and convert at a higher rate
Anyone who’s tired of losing listings to agents with less experience — but a better pitch
If you want more listings, stronger conversations, and the confidence to charge what you’re worth — this class is your next step.