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How To Get Press


Wednesday, November 13, 2019 from 6:30 PM to 8:30 PM (EST)

How To Get Press

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early bird Ended $25.00 $3.38
General admission Ended $30.00 $3.69

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Event Details

Brought to you by WIE, in partnership with Luminary, this panel discussion explores the modern tools and tactics required to generate publicity in an ever changing, competitive and increasingly fragmented media landscape.



Alyson Shontell, Editor in Chief, Business Insider

Alyson joined Business Insider in July 2008 as its sixth employee. She started as a sales planner before joining the editorial team in 2010, where she became a startup reporter and was first to cover some of today's largest tech companies, including Pinterest, Tinder, Instagram, Uber and Snap. Alyson rose to become a senior correspondent, then became Business Insider's Executive Editor. She was appointed Editor-in-Chief in 2016, at which point she became the youngest and only woman to run a global business publication.  Business Insider is now one of the largest publications in the world, with over 300 million monthly readers. Alyson is the host of Business Insider's conferences and has a podcast, "Success! How I Did It," where she interviews influencers ranging from Sheryl Sandberg to Steve Ballmer about their career paths (subscribe on iTunes here). She has appeared on ABC, Good Morning America, Al Jazeera, MSNBC, CNBC, CNN, and CBC, and she has interviewed media personalities such as Megyn Kelly, technology leaders like Fred Wilson, political leaders like John Brennan, and sports star LeBron James. She is a judge for the prestigious Gerald Loeb Awards in business journalism, and has been named one of Min's Rising Stars in Media, as well as Folio's 2017 Top Women in Media. She graduated from Syracuse University's Newhouse School of Public Communications, where she majored in psychology and advertising.


Lola Ogunnaike, Entertainment Weekly

Lola Ogunnaike is one of the most dynamic and important voices in journalism today.  As a leading cultural authority and seasoned media veteran, she has built her career on a winning combination of onscreen charisma, interview savvy, and deep intellect. For more than a decade, she has traveled the globe as a feature writer and television correspondent, covering key events in entertainment, popular culture and politics for the New York Times, CNN, NBC, MSNBC, BET, MTV and Al Jazeera.  In that time, Lola has interviewed a wide array of notable figures, from First Lady Michelle Obama and Jane Fonda to George Clooney, Kanye West, Jennifer Lopez, Will Ferrell and Oprah Winfrey. Lola currently moderates an interview series at the Wing, the world’s leading women-focused, co-working space collective and she’s an anchor at People TV, where she hosts breaking news specials, red carpet coverage and the popular series Couch Surfing, a weekly nostalgia trip that features actors sharing exclusive recollections from their storied careers. When she’s not surfing, Lola can be found discussing the intersection of pop culture and politics on MSNBC and CNN.  Prior to leaping into the world of television, Lola worked as an Arts & Leisure reporter for the New York Times and prior to joining the New York Times Lola was a features reporter at the New York Daily News. Her articles have appeared in Rolling Stone Magazine, New York Magazine, Elle, Harper’s Bazaar, Food & Wine, Essence and Vibe.  Lola currently resides in Manhattan with her husband and toddler son.

Becca Parrish, Founder and CEO, Becca

As founder of @xbecca, Becca Parrish has built a reputation championing the best in the hospitality business. Deemed “the chef whisperer” by W Magazine, Becca and her team have a knack for discovering new talent and collaborating with world-class creatives and brands, from Eric Ripert, Ignacio Mattos, Gabriela Camara, Ralph Lauren and Casa Dragones Tequila. With offices in New York, Chicago and LA, Becca believes in the power of visual, thoughtful storytelling, the rarest kind.


Rakia Reynolds, Founder, Skai Blue Media

One of the most sought-after minds in strategic communications, Rakia Reynolds is a thought leader, tastemaker, and branding expert who advises top Fortune 500 companies on creative strategy. Rakia (pronounced RA-KEY-AH) has been guiding client successes with her own distinctive brand of authenticity and expertise for over 15 years. Recently, she served as creative director for Philadelphia’s bid for Amazon H2Q— which has resulted in landing Philly as a top 20 finalist from contending cities across the country.

With a client list that has included Airbnb, Comcast, Dell, Morgan Stanley, Serena Williams, Ashley Graham,
Global Citizen, Landit, and many others, Rakia serves as Founder and CEO of public relations agency Skai Blue
Media. A non-traditional agency, Skai Blue Media is a proudly eclectic group of storytellers, brand experts and
strategists. Her team works with lifestyle, technology, non-profit, entrepreneurs and brands, and has offices in
Philadelphia and New York.
As a thought-leader, Rakia is a proven authority in marketing, creative strategy and business development.
Onstage, she has a passion and expertise that has captivated audiences across several industries—including
branding and media, multicultural business, economic development and the entrepreneurial journey. Rakia has
spoken at TEDX, SXSW, Inbound, Mem Talks, the Pennsylvania Conference for Women, and several others. She
is frequently a guest editor and contributor for USA Today, Forbes, HuffPost, Marie Claire, Bloomberg, Elle,
Fortune, and Fast Company.
An innovator and visionary, Rakia developed and implemented the Entrepreneur Residency Program for Visit
PHILADELPHIATM. In that capacity, she works closely with CEO and team -- on big ideas around all aspects of
their communication strategy. The ‘We Got You’ travel series, co-produced and ideated by Rakia and the Skai
Blue Media team, has upwards of 10 million public facing views.
Rakia is a member of the NationSwell Council—a network of innovators who are working together to develop
impactful solutions for America’s most critical issues.
Self-described as a “well-dressed nerd”, Rakia was named one of 25 tastemakers on Dell’s “Inspire 100” list
and is currently the face of the Dell small business national campaign. She was appointed to the United Nations
Global Accelerator, a select group of entrepreneurs from the U.S. who collectively address real-world issues with
creative solutions. In 2017, Inc. Magazine named Rakia an “Entrepreneur Aiming to Change the World”.


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WIE is a global platform and membership network that gives women leaders, founders and creators access to the tools and community they need to succeed in their careers.  Sign up to our mailing list to learn about our global conferences, dinners and salons or to apply for membership, at

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Luminary is a female-focused community of empowered professional women with a space in NYC to develop, network and connect. 



With thanks to Pomp & Whimsy and Le Grand Cortage


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