How to Generate Press for your Pet Care Startup

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Tips and tricks to generate buzz for your pet care startup

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Are you struggling to generate press for your new pet care product?

In this online webinar, we’ll focus on how to (1) pitch to reporters effectively (without paying an agency!), (2) make sure your main message comes across in their story and (3) maximize exposure when you get coverage by keeping these key points in mind:

  • Timeliness
  • Proximity and community
  • Conflict and controversy
  • Human interest and superlatives
  • Relevance

This is an ONLINE event. You will receive instructions to access the video chat room 24 hours before it begins.

Facilitated by:

- Leigh Isaacson, Co-Founder and CEO, Dig - The Dog Person's Dating App

Leigh was a TV reporter and investigative journalist for WSYR-TV in Syracuse NY, One Africa Television in Windhoek Namibia, and WVUE-TV in New Orleans. She's an adjust professor at Tulane University and teaches Intro to Journalism to undergrads and "Media, Terrorism, and Disasters" in the Homeland Security Studies master's program.

Dig Dates, Inc.

Dog people are always looking for ways to get dogs in their lives. You’ll linger near the dog park’s fence, you’ll repeatedly offer to dog- sit while your friends are away, and you’ll scan every dating app for photos of potential matches with dogs at their sides. If you’re lucky enough to own a pup, you know that things never work out with someone if they’re not as into your dog as you are. So Dig founders Casey and Leigh Isaacson built a dating app that connects dog people based on what’s most important to them. Dig is the best way for dog lovers and dog owners to find a compatible date. Dig is available on the App Store and on the Google Play Store


Instagram: @DigDates

Twitter: @DigDates


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