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How to Find and Build the Right Product

Product School

Wednesday, December 14, 2016 from 6:30 PM to 8:30 PM (EST)

How to Find and Build the Right Product

Ticket Information

Ticket Type Sales End Price Fee Quantity
First 20 Aspiring Product Managers Dec 14, 2016 Free $0.00
Next 21 - 40 Aspiring Product Managers Dec 14, 2016 $5.00 $1.27
Next 41 - 60 Aspiring Product Managers Dec 14, 2016 $10.00 $1.54
Next 61 - 80 Aspiring Product Managers Dec 14, 2016 $15.00 $1.82
Tickets at the Door   more info Not Started $25.00 $2.37

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Event Details

Before building the product right, you have to find the right product to build. Here's where our human nature and traditional organization design can, unfortunately, work against us. 

Lean Startup practitioners have tons of great advice on how to discover the right product, but even these practices can sometimes be hard to introduce to your team. Don't fret, at the end of the day; it's all about helping your team ask the right questions and letting them help you find the answers.  

Key Takeaways:
  • 3 key activities you need to own as a product manager and what makes them so important
  • Practicing data-grounded & goal-minded idea triage
  • Effective questions that help you align the leadership and execution team on product goals
  • The importance of timing in determining the "rightness" of a product
  • Why articulated constraints can be your team's best friend in building valuable products


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  • 6:30 - 6:45 : Meet & Greet
  • 6:45 - 7:45: Speaker Discussion
  • 7:45 - 8:30: Networking

*Snacks and refreshments will be provided 

Meet your speaker: Selena Hadzibabic 

Selena serves as a Product-Expert-In-Residence for NYU Steinhardt and StartEd’s EdTech startup accelerator, currently comprising 9 companies tackling a wide range of opportunities in K12, higher education, career development, and lifelong learning.

Previously, she was the Director of Product at OrderGroove, a subscription commerce tech startup, where she was responsible for product strategy and delivery. When she was not improving MRR, LTV, CAC, and other acronyms as well, she was just wrapping her head around the world of retail.

Prior to OrderGroove, Selena spent 7 years with Ladders, a job-matching service, where she tried her hand at waterfall and agile, spec’ing and wireframing, following and leading. There, she had the fortune to work alongside a few doyens of lean & agile to figure out how to make it all happen.

Selena’s hobbies include parsing logical distinctions, playing devil’s advocate, and being overly verbose. For that, she credits her Belgrade upbringing in a family of engineers and scientists, and the venerable institutions of Phillips Academy Andover and Dartmouth College. 

Have questions about How to Find and Build the Right Product? Contact Product School

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When & Where

Product School New York
1412 Broadway
22nd fl
New York City, NY 10018

Wednesday, December 14, 2016 from 6:30 PM to 8:30 PM (EST)

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Product School

Product School is an education company that offers Product Management training in San Francisco, Silicon Valley, New York, Los Angeles.

Our instructors are professionals with over 5 years of real-world product management experience working at renowned tech Companies like Google and LinkedIn, and other technology startups. Our students are professionals with over 3 years of experience in technology, business or design roles. 

All our classes are compatible with a regular work schedule and our campuses are conveniently located in each city where we operate.

This is not your traditional lecture class. Expect a healthy mix of group work, one-­on-ones with mentors, and a hands­-on experience building your own digital product from end to end. 

We are connected with local hiring partners and tech companies who are eager to meet our top Product School students.


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How to Find and Build the Right Product
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