How to develop your business strategy - Business Model Canvas

This session will take place in person at the British Library's Business & IP Centre and online.

Explore the two most effective methods to develop a winning strategy for success – the Business Plan and the Business Model Canvas – and determine which is best for your vision.

In this workshop, Pete Schonbeck (Productschön Business Advice) will introduce you to the fundamental considerations for developing a business strategy. You will learn how to plan effectively, conduct thorough market research and create realistic financial forecasts.

Through attending, you will gain a much better understanding of how to effectively position your business for growth. The session will cover:

• Two key business planning tools: the Business Plan and the Business Model Canvas

• How to define your customer relationships and customer segments

• How to do effective market research and develop successful marketing practices

• How to generate sales and which pricing model to choose

• How to formulate your cost structure