How to determine business value of your UX work in case studies

Transform your case studies from visual portfolios into compelling stories of measurable impact. This hands-on workshop teaches UX designers how to identify, track, and present metrics that demonstrate real business value and user success.

Many talented designers struggle to articulate their impact beyond aesthetics. Learn to bridge the gap between design decisions and business outcomes with a structured approach to UX measurement that will make your case studies stand out to hiring managers and stakeholders.

What You'll Learn

🎯 Strategic Metrics Selection
Discover which metrics actually matter for different project types and how to align measurement with business goals

📊 Pre-Project Setup
Master the art of establishing baselines and success criteria before you start designing, not after

🛠️ Practical Tools & Techniques
Explore free and low-cost tools for tracking user behavior, satisfaction, and business impact

💼 Case Study Storytelling
Learn to present your metrics in ways that resonate with hiring managers and demonstrate your strategic thinking

Perfect For Designers Who Want To:

• Build more compelling case studies that land interviews
• Demonstrate business impact beyond visual design
• Gain confidence in data-driven design decisions
• Advance their careers with measurable results

Workshop Format

Interactive session combining framework learning, hands-on exercises, and real case study examples. Participants will leave with a personalized metrics plan for their current project and templates for future work.

Bring: Your current project details for hands-on application
Leave with: Actionable metrics framework and measurement plan