How to Create Political Direct Mail Strategies that Influence Voters
Event Information
About this event
Are you a political candidate? Do you work on a political campaign team? Are you a campaign strategist or manager? Or are you a political mailing partner?
If so, this seminar is for you. The information you'll learn is crucial to help you reach your voters. You'll learn mailing strategies from the US Postal Service's National Strategist for Direct Mailing.
More than 3 billion pieces of political mail hit mailboxes during the 2018 Midterm Election, marking a 42 percent increase compared to the 2014 Midterm Election; and an 11 percent increase from the 2016 presidential election cycle.
In spite of the growth of political mail, it's likely the only mail pieces you care about are the ones generated from your campaign. So here's what you'll learn about creating your direct mail plan:
- How to get greater visibility and assign tracking to each of your mailings;
- Receive expert advice on the latest mail trends and innovations;
- Get consultation on what makes a compelling mail design;
- Hear what makes a political logo design appealing;
- Learn what to look for when choosing a printer; and
- Receive research-based insights on voter behavior and communication consumption;
Register today!
This seminar is brought to you by Troop Public Relations and sponsored by Berean Investigations Employment Screening Solutions.
About Your Presenters:
Sylvia Allen-Hoover is currently serving as National Strategist for Postal Service’s Political Mail Outreach efforts. In this role Sylvia works with a national team of specialists who consult with and support political campaigns, campaign strategists and political mailing partners. The USPS Political Strategy team helps identify winning media combinations to Deliver the Win™ for their campaigns.
Damani Coates is owner and operator of BCP Digital Printing, an African-American and Union digital printing company based in Baltimore, Maryland. The company works with political campaigns who desire work produced by a Union printer.
Carla Conway is owner of Uncommon Design, a design company. Inspired by the belief that “Image is everything,” her design philosophy is to make the idea clear and simple, the design surprising and beautiful. She strives to be unique, to push the envelope, and create eye catching graphics that will make you or your business stand out from the crowd.
Organizer Troop Public Relations, LLC
Organizer of How to Create Political Direct Mail Strategies that Influence Voters
Vines Film is a Maryland-based digital communications firm that specializes in delivering and distributing cinematic videos. We help companies tell their brand’s story and bring their visions to life. We support businesses, corporations, associations, non-profits, and advocation-based organizations worldwide. For more information, visit www.trooppr.com/vinesfilm.
