This workshop is designed to help small businesses that are interested in using Facebook to market their business, win new customers, and build their brand. You will learn step-by-step with demonstrations as we learn how to set up and scale an effective Facebook ad campaign for your business.

Content of WorkshopSetting Up Ad CampaignChoosing Objectives – Get Likes, Clicks, Leads, Sales (based on cold, warm, hot traffic), Installing Facebook PixelTargeting Cold TrafficCreating Custom AudiencesTargeting Warm Traffic - RetargetingAd Copy & Creative (cold, warm audience ads)Reporting & AnalyticsScaling Campaign

Our Guest Speakers are Jarrod DePugh and Mike Elliott, owners/operators of Chillicothe-based Metropolis Design Studios. They offer fully original artwork and design services all made to order from personal commissions to business identity. No job is too small!