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A/B experimentation in Product Management has become a defacto tool to improve user experiences. But paraphrasing Abraham Maslow, it is tempting to treat everything as a nail when the only tool you have is a hammer. This session focuses on best practices of A/B experimentation. In addition, it provides an overview of other tools and techniques that are better suited to solve common problems when building, designing, and optimizing products.
Main takeaways: - Common misconceptions and pitfalls in using experimentation - Best practices on using the scientific method for experimentation - Evaluating how other experimentation techniques such as Multi-Armed Bandit and Multivariate Testing can help you solve different types of problems
Meet the Speaker: Rubén Lozano Aguilera
Rubén Lozano Aguilera is a Product Manager, Google Cloud at Google in Seattle. He has previously worked as a Manager of Sr. Product Managers at Amazon. Rubén became a Product Manager and found that his wide range of skills was a perfect match for a career in product.
Get the FREE Product Book here -- Please note: - Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available) - Event entrance and/or seating is based on a first come first serve basis. - Please arrive promptly. Doors lock at 7pm!! No entry permitted after 7PM. - No refunds unless we have fully canceled the event. Date changes are not included. - For additional info or questions, send an email to events@productschool.com - For last minute questions, send a text to: (206) 496-0660
Have questions about How to Correctly Use Experimentation in PM by Google PM?
Contact Product School
Founded in Silicon Valley in 2014, Product School is the first technology business school.
We provide certified courses in Product Management and other digital skills to professionals across 16 campuses worldwide. We also offer the same courses live online. All our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.
Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.
Students at Product School enjoy a healthy mix of hands-on projects, group activities, case studies, and panel discussions. Through this, they learn how to lead cross-functional teams, and experience building digital products from end to end. Students are also taught how to succeed in product management interviews and given access to our alumni community where they can expand their network, find mentors, and access job opportunities.
In addition to individual classes, Product School also delivers custom corporate training programs to Fortune 500 companies seeking to upskill their existing teams or onboard new talent.
Product School is committed to pushing the product community forward. With this aim in mind, we published the Amazon bestseller, The Product Book, organize meetups in over 150 cities worldwide, host the Product Awards, and run ProductCon, a multi-city conference attended by thousands of professionals every year.
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