How to Compose a Hit Proposal: Lessons from Songwriting

Every proposal tells a story, much like a country song. This session highlights the parallels between proposal writing and songwriting. What makes a song memorable? How can this be applied to proposals? We will discuss how to craft compelling, customer-focused narrative to strike the right note.

Key Takeaways

1. Emotional Resonance. Knowing your audience and how to connect with the customer on pain points and achieving their mission.
2. Visual and Verbal Harmonics. When every word counts, how to craft a compelling narrative integrating visual elements with the narrative to convey information succinctly and clarify complex ideas.
3. Collaboration. Maintaining clear structure, harmonizing diverse voices, and editing until it’s tight. Inspiring your proposal team to embrace creativity, structure, and cohesion to ensure the final composition resonates with its intended audience.