How to Build Your Revenue Engine

How to Build Your Revenue Engine

Stop relying on lead gen luck. Learn how to build a scalable Revenue Engine that delivers real pipeline and predictable growth w/ Gretchen.

By Women in Tech & Entrepreneurship

Date and time

Location

Online

About this event

  • Event lasts 1 hour 30 minutes

At Women in Tech & Entrepreneurship (WTE), we believe you don’t wait for luck—you make your own. If your revenue feels like a rollercoaster, if every quarter is a scramble, or if you’re tired of chasing leads that go nowhere, this workshop is your reset.

Join Gretchen Mall, founder of The Lucky Agency, for a tactical, no-fluff session on how to build a Revenue Engine that puts you in control of your pipeline—and your future. This workshop is built for B2B founders, leaders, and growth teams ready to trade short-term lead gen hacks for long-term, scalable systems.

What You’ll Learn

  • Why chasing the 5% ready to buy now is killing your growth
  • How to systematically nurture the 95% who aren’t ready—yet
  • The core components of a real Revenue Engine (not just a funnel)
  • What predictable pipeline actually looks like—and how to get there
  • How to break free from founder-led sales and grow with confidence

Meet Our Speaker: Gretchen Mall, Founder at The Lucky Agency

Gretchen Mall is a revenue strategist and the founder of The Lucky Agency, where she helps complex B2B companies turn unpredictable lead gen into repeatable growth. Her clients have generated $100M+ in pipeline and over 7,000 qualified meetings through strategic, system-first approaches.

With experience across global financial institutions and high-growth startups, Gretchen specializes in helping companies with $2–100M in revenue, long sales cycles, and high-ticket offerings scale beyond hustle and hope. She equips founders with the tools to make their own luck—by building the kind of systems that drive demand, trust, and results.

About Women in Tech & Entrepreneurship (WTE)

Women in Tech & Entrepreneurship is a dues-free, member-led organization helping women across all industries start, scale, and lead in today’s economy. We provide educational programming, near-peer mentorship, and a thriving community of support for women building bold careers and businesses — on their own terms.

Frequently asked questions

What is Women in Tech & Entrepreneurship (WTE)?

Women in Tech & Entrepreneurship (WTE) champions the rise of women in tech and entrepreneurship through a distinctive, no-dues model. With local chapters and a central virtual hub, it provides a vibrant space for learning, resources, industry knowledge, and mentorship, to over 2,000 women.

What kind of events does WTE host?

WTE hosts a variety of events, including networking meetups, educational workshops, and mentorship opportunities. The events are designed to encourage knowledge sharing, connection, and growth among members.

What does WTE offer its members?

WTE offers a range of benefits to its members, including access to a vibrant networking community, opportunities to attend educational workshops led by industry experts, and participation in monthly networking events – all free of charge.

Who can join WTE?

WTE welcomes all women founders, tech workers, venture capitalists, and allies interested in supporting and accelerating women in tech and entrepreneurship. We believe in the power of diverse perspectives and aim to create an inclusive community for all.

Can men join WTE?

Yes, men are welcome to join WTE. We believe in allyship and value the support and contribution of men in our quest to achieve gender equality in the tech and entrepreneurship fields.

How can I join WTE?

Joining WTE is simple. Attend events regularly and actively participate in our virtual community on slack. Our membership is completely free as we aim to ensure accessibility for everyone interested in technology and entrepreneurship.

How is it possible for WTE to do all of this for free?

WTE is funded through a combination of corporate sponsorships, partnerships, and our founder Raechel's personal contributions. These resourceful funding efforts keep WTE dues-free for our members.

How can my organization partner with WTE?

WTE is always open to forming partnerships with organizations that align with our mission. If your organization is interested in partnering with us, please reach out to us at raechel@wte.network.

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Organized by

Women in Tech & Entrepreneurship

Women in Tech & Entrepreneurship is a community of high-performing, non-conforming women working in technology, start-ups, venture capital, entrepreneurship, economic development, & business support organizations. Our mission is to resource women in tech and entrepreneurship with near-peer mentorship, educational opportunities, and a support network. Connect with us for inclusive, dues-free monthly events.

Free
Aug 18 · 2:30 PM PDT