How to Build Your Author Platform & Market Your Book | Online Masterclass
Overview
About the Class
Learn how to market your book and grow your author profile with practical, budget-friendly strategies. This focused 120-minute online masterclass will show you how to use social media, podcast tours, websites, Substack, and more to build visibility and boost book sales.
Drawing on experience representing award-winning authors, poets, and academics, Studio Luce Books will share proven methods and actionable steps to help you expand your readership and professional presence online.
What You’ll Learn About
- Social Media (Instagram): Building authentic engagement and growing your audience
- Podcast Tours: How to find and pitch the right shows
- Author Websites: Making your online home work for you
- Substack & Newsletters: Building loyal readers and sustaining growth
- Book Trailers & Video Content: Visual storytelling for authors
Included Takeaways
- Publicity Planner Template – a practical document for you to use and apply to your own publicity
- PDF Guide to Substack Growth
- PDF Guide to Instagram Growth
Featuring Ben Crisp, founder of Studio Luce Books and Studio Luce, a Guatemalan artist and writing residency. Ben is also an author (Ben C. Davies – And So I Took Their Eye), an editor at the Ginosko Literary Journal, a member of the San Francisco Writers’ Grotto, and a professor at California College of the Arts.
Also featuring Carel Otte, an Instagram Consultant.
"Working with Ben and Studio Luce to build a platform to support my book launch has been more than I could ever have hoped for -- Ben is caring, responsive, deeply intelligent, intuitive, and not least of all, fun to work with! I truly feel that I have found a creative partner in a crucial aspect of my work as a writer."
Rebeca Chace, award-winning author of Leaving Rock Harbor, Capture the Flag, and Talking to The Wolf, Red Hen Press, Spring 2026
Lineup
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Highlights
- 2 hours
- Online
Refund Policy
Location
Online event
Welcome & Overview
- Introductions (Ben & Carel) - What to expect and how to get the most from the class - How this session will give actionable tools to grow your author profile
Social Media (Instagram) for Authors - with Carel Otte
Carel Otte will guide you through practical ways to use Instagram to your advantage, focusing on simple, effective strategies any author can implement. This session will cover: - Algorithm insights: What Instagram favors and how to work with it - Timing: When to post for maximum engagement - Content rotation: How to mix images, reels, and carousels to keep your feed fresh - Collaborations: Using collab posts and partnerships to expand your reach - Posting frequency: How to stay visible and consistent without burning out
Podcast Tours
- How to find podcasts aligned with your book’s themes and audience - Crafting your author pitch and story angle to get noticed - Following up professionally to get booked
Frequently asked questions
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