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How to Build Customer Centric Products by Microsoft Senior PM

Product School

Thursday, December 13, 2018 from 6:30 PM to 8:30 PM (PST)

How to Build Customer Centric Products by Microsoft Sen...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Tickets in Advance
All events are free with tickets bought in advance
2d 18h 10m Free $0.00
Tickets at the Door
Will be available on the day of event
Not Started $20.00 $3.08

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Event Details

In this session, Ritika will talk about incorporating the voice of the customer throughout the product development lifecycle. She will share best practices and lessons learned on qualitative and quantitative methods for topics such as understanding customer needs, persona definition, experimentation, validation and building a community for customer feedback.

Main takeaways:
- The various methods to build a customer centric product
- Best practices and pitfalls to avoid
- Using qualitative and quantitative data to better your product for the customer

Meet the Speaker: Ritika Kapadia

Ritika Kapadia in a Senior Product Manager at Microsoft, a frequent speaker at conferences as well as the founder of her own public speaking venture, empowering women. She is currently building a startup within Microsoft's Business AI division to help businesses drive business outcomes through Microsoft’s big data assets and world class AI. Previously, she's worked on large scale products like Bing, Windows and Internet Explorer.

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Please note:
- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)
- Event entrance and/or seating is based on a first come first served basis.
- Please arrive promptly. Doors lock at 7pm to avoid speaker disruptions.
- No refunds unless we have fully canceled the event. Date changes are not included.
- For additional info or questions, send an email to
- For last minute questions, send a text to: (213) 947-9464

Have questions about How to Build Customer Centric Products by Microsoft Senior PM ? Contact Product School

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When & Where

Product School Bellevue
1000 124th Avenue NE, Suite 100
Bellevue, WA 98005

Thursday, December 13, 2018 from 6:30 PM to 8:30 PM (PST)

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Product School

Founded in 2014, Product School is the world’s first technology business school.

We provide certified courses in Product Management, Data Analytics, Coding, Digital Marketing and Blockchain to professionals across 15 campuses worldwide. In addition to on-site campuses, we also offer the same courses, live online. Both on-site and online courses are taught by real-world product managers who work at top technology companies such as Google, Facebook, PayPal, Airbnb, LinkedIn and Netflix.

Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.

Expect a healthy mix of hands-on projects, group exercises, case studies, panel discussions and a variety of other forums to teach you how to lead cross-functional teams and build digital products from end to end. We also prepare students for product management interviews and enable them to expand their professional network through access to a private community of thousands of people; including alumni, mentors and hiring managers from top technology companies.

Product School also offers custom corporate training programs for Fortune 500 companies seeking to advance the product management skill sets of their existing teams or onboard new talent.

Committed to building the largest product management community, Product School has published the Amazon’s best-selling book The Product Book, runs The Product Awards ceremony and ProductCon, a multi-city product management conference.

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