Join us as we host a special session with Theresa M. Lina, author of the bestseller, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It.

Learn useful strategies for positioning your business for strong revenues and higher profits as we enter an intensely competitive post-COVID economy. Walk out with actions you can implement now to make an immediate difference in your business.

Do customers sometimes fail to see what sets your products or services apart, pushing prices down?
Do you feel like you’re in a competitive rat race, sometimes just barely eking out a profit and cash flow?
Healthy sales, prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To company (or individual) that customers actively seek out.

Theresa will reveal a groundbreaking, four-part approach called the Apollo Method for Market Dominance. You’ll learn what it takes to become your market’s Go-To company, brought to life through fascinating, behind-the-scenes insights on what made the Apollo Space Program a success, plus underdog origin stories about Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more.

The timing has never been more important. As we emerge from COVID over the coming months and perhaps years, it’s going to be a feeding frenzy, with buyers and competitors making up for lost time and suppliers and prospective employees having their pick of who to work with.

Even the smallest businesses and solopreneurs can use these four pillars of sustainable differentiation to call your own moonshots and dominate markets for highly profitable growth.

Get ideas for how to gear up for a post-COVID economy
Find out why your business is probably even more commoditized than you realize, why that’s incredibly dangerous, and how to escape what Theresa calls the Commodity Trap
Learn why it’s such a struggle to get customers to see what’s so great about your product or service and how to overcome that
Examine the mistakes that squander limited budgets and how to put those dollars to highest and best use
Discover the factors missing from popular “lean” methodologies that will help ensure broad market adoption and momentum in addition to customer adoption

If you want to have customers flocking to you, this entertaining workshop grounded in extensive research will leave you inspired and help you develop your own plan for becoming the Go-To!

About the Instructor: THERESA M. LINA has over twenty years of experience as a recognized Silicon Valley thought leader, strategist and business coach. Theresa also leads Lina Group, Inc., which specializes in market dominance strategy, and has been involved at Stanford University since 2006. She has served as chief strategy and marketing officer for several technology startups, has advised hundreds of companies, and began her career at Accenture, where she helped found, lead, and grow what is now a multibillion-dollar business unit. Theresa is a frequent speaker and workshop leader on strategy, market leadership, innovation, and technology topics.

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