"How to Become a Subject Matter Expert" 3 HR CE - LIVE ZOOM

"How to Become a Subject Matter Expert" 3 HR CE - LIVE ZOOM

An SME is considered an authority on a certain topic – not only educated on the subject but has the capacity to share their knowledge with

By Cathy McDaniel

Date and time

Location

Online

About this event

  • Event lasts 3 hours

Sponsored by: Georgia Realty School

Thursday, August 7th, 1:00PM - 4:00PM

Live Zoom Meeting will be provided the day of class.

How to Become a Subject Matter Expert - Niche Branding

3 Hours CE Credit

Subject matter expert is an authority on a specific niche or topic. In 2025 consumers will want to connect and engage with real estate practitioners that specialize in a particular field within the housing market. Becoming a subject matter expert requires education, experience and marketing techniques.

Knowing what you’re talking about is imperative to your success in dealing with prospects, customers, and clients. They want to engage with, and buy from, companies that sound like they know what they’re talking about.

Consumers can smell fakes, and they won’t hesitate to let you know when you miss the mark.

It comes down to 8 things:

  • Experience: Community, Housing Market, Financing
  • Education
  • Understanding how to do thorough research
  • Learning how to take complex material and break it down so it can be understood
  • Knowing how to write in your brand’s voice and not just your own
  • Know who you are talking to
  • Know how to talk to them
  • Marketing and selling your specialty

Achieving subject matter expert status will take time and consistent effort, but it can be achieved. As a broad and somewhat vague goal (who really determines what “expert” means?) you may be there long before you realize it.

Partners In Education

Georgia Realty School

3 Hour Live Video Zoom Class | Continuing Education

My CE Class, LLC - School #5914

Cathy McDaniel | classeswithcathy@gmail.com

Text: 404-550-0755 |www.classeswithcathymcdaniel.com

Tags

Organized by

Cathy McDaniel

Cathy has had a far-reaching career that includes over 29 years in the real estate industry, more than 18 years of teaching experience and is known as a subject matter expert and consumer advocate in homeownership. She has authored more than 300 training manuals, met and trained more than 200,000 real estate professionals and has conducted more than 3,500 live classes since 2007. During 2024, more than 75,000 registered for a class through Eventbrite. 2025 is surly to be a busy and exciting time for education to keep up-to-date with real estate trends, challenges and solutions.

Cathy McDaniel is the author of “A Road Map To Saving Your Home" which is available at the National Association of REALTORS bookshelf.

Cathy is recognized as an industry expert and a has earned a Google 5-Star rating from her students. She also received from Georgia Real Estate Educators Association the 2016 “Outstanding New Program Course” and the 2008 “Educator of the Year". She has a partnership with The CE Shop for self-study online courses. Onsite class sponsorship is provided by D.R. Horton Communities, Silverton Mortgage, New American Funding, United Community Bank and Ohlson & Medlock, LLC. These relationships allows her to offer a variety of class topics and community events throughout the year for free.

2025 Learning Experience Platform

NEW! All classes will include a digital download to learning material, audio lecture recording link, assessment form and useful online tool folder. Her monthly training platform includes Zoom/Onsite CE classes, certificate, designation courses, 25 hour post license course for new agents on Tuesday evening and Saturday morning. As a Realtor you will be required after July 2025 to take a 2 hour Fair Housing and Code of Ethics curriculum to renew your license.

Visit:  www.classeswithcathymcdaniel.com for more information. Click here to view her calendar and register for a class.  

Need help? Send Email: classeswithcathy@gmail.com

To predict the future you must create it ...Cathy McDaniel 

 Cathy's Motto:  "Autograph Your Work With Excellence!" 

Free
Aug 7 · 10:00 AM PDT