How to be Your Own Publicist and Promote Your Writing (FWN Masterclass)

FWN Live: How to be Your Own Publicist and Promote Your Writing with Tawny Lara

Our next FWN masterclass is on Monday 1st December at 2pm ET / 7pm GMT!

Instructor Tawny Lara is a journalist with a business degree who understands both sides of the creative life: we want to make great stuff, and we also want to make a living. She’s the author of Dry Humping: A Guide to Dating, Relating, and Hooking Up Without the Booze and The Sobriety Deck: Practical Practices for a Booze-Free Lifestyle. She’s also an exhausted Capricorn obsessed with her dog, Stevie Nicks.

This masterclass helps writers, researchers, artists, and creative entrepreneurs learn how to promote their work without that “ugh, I hate self-promotion” feeling. Whether you’re trying to get more eyes on a published piece or build a platform that shows you’re an expert in your niche, Be Your Own Publicist will show you how to do it authentically and effectively.

You’ll leave with a clear understanding of what a publicist actually does and a toolkit of DIY strategies you can use to boost visibility for your writing, projects, or brand.

Drawing from her experience as an author, brand co-founder, and business-savvy creative, Tawny shares the exact promotional strategies she’s tested — what worked, what didn’t, and what she’d do differently today.

What you’ll learn

Identify Your Niche Without Feeling Typecast
How Tawny built The Sober Sexpert persona, turned it into a book deal, and pivoted that expertise into the non-alcoholic drinks industry — plus, why she wouldn’t fully brand herself again, and what she recommends instead.

Plan a Preorder Campaign That Works
Behind the scenes of Tawny’s book and product preorder campaigns — and how to apply her lessons to your own book launch or creative release.

Hiring a Publicist or Virtual Assistant (and What It Costs)
Understand what these roles actually do, how much they cost, and how to decide whether to hire help, go solo, or combine both for your own promotional plan.

Who it’s for

Writers, journalists, and freelancers who want to:

• Learn self-promotion that feels authentic, not awkward
• Build a platform to showcase their expertise
• Understand the costs and benefits of hiring PR or VA support
• Plan an effective preorder or launch campaign
• Use their niche to build visibility and opportunities

With Tawny Lara’s real-world insights — and Amy Arthur’s guidance as event host — you’ll leave this session feeling confident, capable and ready to promote your writing with purpose.

👇 Everything you need to know

🗓 Monday 1st December
🕒 11am PT | 2pm ET | 7pm BST
📍 Online via Zoom (replay included for all ticket holders)

Every ticket will include access to the replay, so you can watch back even if you can’t make it live.