How to Amplify Differentiation to Stand Out In the Marketplace?
Event Information
About this Event
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TEDx Speaker Stan Phelps will motivate you to stand out in the marketplace as part of AMA-Birmingham's next Signature Series luncheon. Phelps is a Forbes Contributor, IBM Futurist, and best-selling author of the Goldfish Series. He is an Instructor for the ANA School of Marketing and Rutgers Business School. You won't want to miss this free, virtual luncheon on Nov. 18 from noon to 1
True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. This program will showcase the seven ways to leverage what makes you unique and wonder-full in business.
As a result of this program, participants will learn about:
1. Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
2. Skills: Understand how to design in order to amplify uniqueness.
3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations
Topic of the Presentation: Pink Goldfish: Amplify differentiation to stand out in the marketplace
Speaker: Stan Phelps, CEO of Purple Goldfish
Type of Event: Virtual Signature Series
Admission: Free and virtual