HOW TO ACHIEVE PRODUCT-MARKET FIT | INDUSTRY VIRTUAL WORKSHOP

4- HOUR WORKSHOP LIMITED TO JUST 24 PARTICIPANTS

SEE ALL INDUSTRY VIRTUAL PRODUCT WORKSHOPS

Dan will share product management and Lean Startup advice from his best-selling book The Lean Product Playbook published by Wiley.

Dan will explain his Product-Market Pyramid framework, which is the foundation of his 6-step Lean Product Process for achieving product-market fit.

The Lean Product Process consists of six steps:

1. Determine your target customer

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your Minimum Viable Product (MVP) feature set

5. Create your MVP prototype

6. Test your MVP with customers

Unlike other books or talks, Dan's advice is very pragmatic and hands-on. You will walk away with tools and techniques you can apply as soon as you finish the workshop. Dan will illustrate his product advice with examples, case studies, and class exercises. Workshop attendance is limited to ensure we have an intimate setting that fosters lots of interactive discussion.

Who should attend

Anyone involved in creating or improving a product will find this workshop valuable, including:

• Product managers

• Entrepreneurs

• Designers

• Developers

• Executives

• Marketers

• Analysts

“I really enjoyed my experience with INDUSTRY Virtual Workshops. I left with relevant insights into growing as a product leader as well as practical ideas of how to help support my team.” Nina, Forbes Media

‍"Dollar for dollar, the best professional development workshop I've attended." Angela, InCrowd

‍"INDUSTRY delivers a white-glove experience. What a great way to do continuing professional development! INDUSTRY delivers a seamless, engaging and incredibly supported learning environment. Transitioning from general session to team breakout sessions was easy. The small class size kept it personalized: I had a voice, it was collaborative, and I came away with valuable tools to improve how I do my job. The content was challenging and engaging." Nancy, Vetsource

SEE DAN OLSEN'S TALK FROM INDUSTRY: THE PRODUCT CONFERENCE:

ABOUT YOUR INSTRUCTOR: DAN OLSEN

Dan Olsen is a product management expert and author of The Lean Product Playbook. Based in Silicon Valley, Dan helps CEOs and product leaders build better products and stronger product teams as a hands-on consultant, trainer, and coach.

ABOUT INDUSTRY VIRTUAL WORKSHOPS:

From the organizers of INDUSTRY: The Product Conference, INDUSTRY Virtual Workshops help product people answer the age old question, “Am I doing this right?”

More than a simple webinar or static course, each INDUSTRY Virtual Workshop is live and highly interactive -- featuring renowned product leaders and subject matter experts facilitating challenging sessions on a range of relevant topics. Just tune in, connect with your facilitator and peers, and get ready to level up your product skills!

HOW INDUSTRY VIRTUAL WORKSHOPS WORK:

• Choose the workshop that best meets your needs -- with experienced facilitators and product leaders leading each live workshop.

• Receive the pre-workshop reading materials and assignments. Each workshop is carefully planned, with some including curated pre-workshop assignments.

• Enjoy a highly interactive and collaborative workshop! Attendance is intentionally limited to give you access to your facilitator and, in many cases, participate in small group breakout sessions.

• Afterwards, you’ll receive post-workshop materials to help you digest the material you took in. In some cases, you may even be invited to a private Q&A follow-up at a later date.