What people say and what they actually think aren’t always the same. Traditional surveys and interviews capture conscious opinions, but what about the emotions, biases, and instinctive reactions that drive behavior?
Nonconscious measurement tools unlock deeper insights by analyzing implicit responses, biometrics, facial coding, eye tracking, and even neuroscience-based techniques. These methods go beyond what respondents can articulate, revealing subconscious attitudes that influence decisions.
At this Insights Tech Showcase, you’ll see demonstrations of the latest tools helping researchers tap into the hidden layers of consumer perception. If you’re looking for ways to measure emotion, attention, and true preference with greater accuracy, this event will showcase the tech making it possible. It's a Free Online Event.
Register here https://www.greenbook.org/tech-showcase/nonconscious-measurement
