Everyone loves a good pitch deck. But behind every great pitch is something most founders overlook: a clear, structured Product Requirements Document (PRD) that defines what to build, why, and for whom.
In this interactive, hands-on workshop, you’ll learn how to create a PRD that transforms your idea into a buildable, fundable plan — the same kind of document investors and engineers quietly rely on to assess whether a startup is truly ready to execute.
This isn’t a theory class. It’s a practical, skill-building session where you’ll:
- Discover the 5 questions every PRD must answer before you start building
- Learn the hidden link between PRDs and successful pitch decks
- Practice defining your user problem, key requirements, and success metrics
- Avoid the traps that cause 8 out of 10 MVPs to fail
Walk away with a working PRD outline and free access to an AI PRD generator (PDBuilder) to keep developing your idea
Who Should Attend
This session is ideal for:
- Early-stage founders refining their idea before fundraising or hiring
- Aspiring product managers seeking practical frameworks for real-world use
- Startup engineers and designers who want to understand how requirements shape products
- Accelerator participants preparing for demo days or investor readiness
No prior PM experience needed — just curiosity and a product idea you care about.
What You’ll Learn
By the end of this workshop, you will:
- Know how to structure and write a PRD that guides product development
- Identify product risks and hidden assumptions early in your process
- Translate your PRD into an investor-ready narrative for your pitch deck
Use AI tools to speed up research, requirement writing, and iteration
Why This Workshop Matters
Startups rarely fail because of lack of talent, they fail because of lack of clarity. By mastering the PRD process, you’ll learn the same discipline top founders use to stay focused, communicate clearly, and execute fast. This workshop teaches you that discipline through frameworks developed by Smartware Advisors, a Bay Area consultancy founded by a 30-year product development veteran who has guided startups and Fortune 500s alike from concept to launch.
