How PMs Lead with Prompts in the Age of LLMs | Twitch Director of Product

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AI is changing how we build—but not who leads. In a world of LLMs and generative interfaces, the humble prompt has become one of the most powerful elements in modern products. But while the tools have changed, the product manager’s job hasn’t.

This talk breaks down what prompts really are (hint: they’re more than just text), how they shape user experience, and why they deserve the same product thinking we apply to any feature. We’ll explore how to bring core PM skills—voice of the customer, outcome-driven thinking, and user experience —to AI-powered products, especially when the "feature" is a prompt itself.

Whether you’re already shipping LLM features or just trying to figure out what it all means, you’ll leave with a clear understanding of how prompts work, how to shape them intentionally, and how to apply product thinking even when the output isn’t deterministic.

Key Takeaways:

1. Understand what prompts really are—and why they’re more than “just some text.”
2. See how prompts behave like product components that need UX, testing, and iteration.
3. Apply core PM skills like customer empathy, experience design, and outcome thinking to AI features.
4. Know when the prompt is the product—and how to ship it with intention.
5. Stay grounded in your role as a PM no matter how fast the tech evolves.

Meet the Speaker: Lauren Kearney, Director of Product at Twitch

Lauren Kearney is a seasoned product leader with over 15 years of experience building AI-driven consumer platforms. Currently Director of Product, Platforms & Services at Twitch, she previously led teams focused on personalization, discovery, and community growth. Lauren has a proven track record of launching adaptive, scalable products through customer-first strategies and deep machine learning integration. She holds degrees from Carnegie Mellon University and the University of Pennsylvania and is a certified PMP. Lauren is also an advocate for women in tech, having served as Managing Director of Girls in Tech SF.

The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.

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