How Meta & TikTok Did It: Scaling AI-Native Ad Products to Billions
Overview
How did Meta and TikTok scale AI-native ad products to billions while so many others struggle to get real traction?
AI is reshaping how modern ad products are built, optimized, and adopted. But while the hype is easy, execution is hard. This session is for product leaders who want to move beyond experiments and ship AI-native features that actually perform.
On December 22, our Virtual Speaker Series features TikTok Lead Product Manager Amar Saurabh who will walk us through:
- The difference between AI-enhanced vs AI-native, and why it matters for product success
- A practical framework for identifying and launching AI-driven features with measurable business impact
- Lessons from TikTok’s $50M+ monetization leap via integrations with Salesforce, Adobe, SAP, and more
- How to align cross-functional teams to execute AI strategy at scale
You’ll leave with tactical strategies, real-world examples, and a repeatable playbook from a product leader who has shipped high-performing AI features at TikTok and Meta.
You’ll also get the chance to take part in our Community Shoutout. Hiring? Growing your team? Searching for a co-founder or beta users? This is your opportunity to share announcements, make connections, and spotlight what you’re building.
Seats are limited. RSVP today to save your spot.
Good to know
Highlights
- 1 hour
- Online
Location
Online event
Organized by
Products That Count
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