How Branding and Marketing Work: An Interactive Workshop

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San Francisco LGBT Community Center

1800 Market Street

San Francisco, CA 94102

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Corey has recently hosted a workshop at the Center and people who attended the workshop loved it so we decided to invite him back to host another workshop about branding and marketing but this time, the workshop will focus on real-life case studies so you can see how branding and marketing work in action.

With over 15 years of experience as a creative leader and a Ph.D. in Media Psychology, Corey Scott's combination of design chops and academic insights make him a rare commodity in the world of marketing and advertising.

Having worked both in-house and on the agency-side, Scott's work for a diverse set of clients – in including Apple, Charles Schwab, Dignity Health and The San Francisco Symphony – has garnered numerous industry awards. A respected thought leader and passionate mentor, Scott is the Director of Parisleaf, an agency dedicated to serving purpose-driven brands.

In this interactive workshop, we will examine branding systems and marketing campaigns from companies and institutions across a variety of sectors. Attendees will gain a better understanding of how branding and marketing work together to create targeted and measurable campaigns that increase consumer awareness and drive revenue and walk away with a clear sense of how they can utilize these same strategies and tactics to grow their own businesses.

This is part of a series of business workshops we have at the SF LGBT Center for our Small Business Day on Oct. 12. The other two workshops are,

11:30 to 1:00 Non-Employee Workers: What You Don't Know About Working With (or As) Contractors, Interns, and Volunteers

1:30 to 3:00 Retirement Planning for Small Business Owners

Date and Time

Location

San Francisco LGBT Community Center

1800 Market Street

San Francisco, CA 94102

View Map

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