Propellant Ventures is pleased to provide an engaging virtual discussion to talk about the importance of AI in the marketing industry. We will kick-off the event with a Breakout Room so attendees can get to know one another. Make sure to dial-in at 3pm CST. Zoom dial-in instructions below.

Agenda

3:00-3:20pm: Check-In / Breakout Room

3:20-4:00pm: Panel Discussion

4:00-4:30pm: Open Discussion

Artificial intelligence (AI) use has skyrocketed in the last few years. Its impact on marketing is profound. AI innovation in marketing has been transformative, reshaping how businesses interact with consumers, make decisions, and optimize strategies. A recent study by The Conference Board found that 87% of marketers have used AI or experimented with AI tools and that 68% of marketers are using AI in their daily work. Some key areas where AI is driving innovation in marketing include: Personalization at Scale, Predictive Analytics and Forecasting, Enhanced Customer Experience, Optimized Advertising, Content Creation and Curation, Data-Driven Decision Making, Influencer Marketing, Automation of Routine Tasks, AI-Driven Market Research, and Ethical and Transparent AI Use.

As the world of marketing is going through a tremendous change right now, AI marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into a customer's journey and market trends. AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so companies can stay ahead of competitors and are prepared for the challenges of a dynamic marketplace.

A strategic and well-implemented use of AI technology can provide the marketing department with great opportunities to show quantified value to the organization that can result in growth for the department and the profession as a whole.

Join us for an engaging discussion with experts, entrepreneurs, and investors to discuss the tranformation of marketing as a result of AI.

Sasha Grujicic, Founder, Complicated Things

Sasha is an award-winning technology CEO with global leadership experience in both public and private markets. In his 20+ year career, Sasha has scaled technology adoption with Fortune 500 companies, overseen teams of over 1,500 people, revenues of almost $200 million and led Artificial Intelligence development and adoption. Sasha is also a graduate of Singularity University, the élite, global joint-venture program founded by Google, NASA and a host of leading intellectuals including Ray Kurzweil, dedicated to the understanding of accelerating technologies and their impacts on humanity.

Jonathan Mendez, Founder & CEO, Neuralift AI

Jonathan has been a founder and leader in Adtech & Martech for two decades with a focus on building data products to optimize media performance. It was during his Chief Digital Officer role at a major cruise line where he conceived the need for Neuralift AI to help brands leverage their first-party customer data. Prior he spent 5 years building in-house Customer Data Platforms (CDPs) for global retail brands and telcos. He is well known in Adtech circles as Founder & CEO of Yieldbot which in 2016 was the 4th largest Digital Advertising Network (comScore) behind Google, Facebook and Yahoo and was measured that same year by Deloitte Fast500 as the 2nd fastest growing technology company in North America. Prior he was in Martech where as CSO of Offermatica he founded its services business and helped create the market for SaaS A/B testing, targeting and personalization. This led to acquisitions by Omniture and then Adobe where Adobe Target became the most successful personalization technology in the world. Jonathan’s blog Optimize & Prophesize has been active for 17 years and is a recognized source of opinionated takes on Adtech, Martech and Media.

David Scrim, CEO & Principal, Clear Marketing Partners

David is is an omnichannel CRM executive with deep experience in combining online and offline data to deliver optimized media decisions across all channels. He has expertise in business development, product management, product development, and product marketing at start ups and Fortune 500 companies. As the CEO and Principal of Clear Marketing Partners, David helps brands navigate the complex and quickly evolving landscape of AI, identity, data management, personalization, and measurement. Also, he is the Fractional Chief Product Officer of SquareStack, which is a portfolio firm of Propellant Ventures. Further, David is an angel investor.

Zoom Dial-In Details
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How AI Is Revolutionizing Marketing