AI is reshaping partner ecosystems, pushing channel leaders to deliver smarter, faster, and more scalable results. The opportunity is immense, but the real question is how to move from hype to measurable outcomes.

As AI transforms how vendors and partners go to market together, the challenge for channel leaders, isn’t just understanding AI’s potential, it’s figuring out how to use it to innovate, differentiate, and deliver results in their partner programs.

Join Channelscaler on Thursday, October 2nd, at the el PRADO Hotel, Palo Alto, as we introduce Channelscaler, our AI-powered PRM and Partner Program Automation platform. Hear firsthand how our AI-powered Platform is creating competitive advantage for our customers with an intelligent, integrated, and scalable mechanism in delivering their partner programs. Listen as Margaret Adam, Director of Product Marketing at Channelscaler presents “Innovating with Purpose: Programs, Partners, People, PRM”, followed by a panel of senior channel leaders on the impact AI is having on PRM and Partner Ecosystems.

Partner Productivity: Reducing manual tasks related to Partner Onboarding, Deal Registration routing & approval and ultimately creating faster time to revenue.
Partner Managers: Enable a shift from operational activities to strategic relationship building based on real-time partner health scores.
Partner Revenue: Using AI for lead distribution ensures higher close rates based on best partner fit by individual lead. Similar smarts can be used for renewals, cross sell and up-sell.
Partner Engagement: Drive increased usage with personalized journeys, greater self-service and ensure partner satisfaction and ultimately reduce churn.
Partner Marketing: Increase scale with AI generated campaigns, co-branding and targeting to very granular levels. Automate ROI measurements and MDF payments for scale, efficiency and error reduction.

The Keynote - The 4 P's of Partnering in the AI Era

Margaret Adam, Director of Product Marketing and former award-winning industry analyst at IDC, will introduce The 4 P’s of Partnering in the AI Era: a framework for turning AI potential into measurable outcomes:

Partners: What the new generation of “AI partners” look like, the opportunities they bring, and who vendors should align with
People: What AI means for channel teams, and how it can empower your people to work smarter, achieve more, and stay ahead
Programs: How AI will reinvent engagement, enablement, and the way we go to market with partners
PRM: How PRM becomes the intelligence engine for AI in partnering — the platform that turns insight into action and scale into growth

About The Panel:

Moderated by Sean O’Connell, VP of Product at Channelscaler, this panel brings together channel leaders who are not just experimenting with AI, but actively shaping how it is applied in partner programs. They’ll share how AI is already being used to streamline workflows, unlock data-driven insights, and empower their teams to deliver more impact with fewer resources.

Erik Gomer, VP Global Partner Experience at CrowdStrike
Kaushik Ram, Sr. Director, Global Partner Programs at VMware
Hunter Haverty, Sr. Director, Partner Programs and Operations at Optiv

Registrations are closed

How AI is Defining the Future of Partnering