Content Creation and Social Media Coaching Workshop in Galleria Houston

A hands-on training experience designed to teach the systems behind successful social media, professional content creation, and brand growth. This workshop combines strategy, education, and guided media production so every attendee leaves with real content and a clear plan for next steps.

Ticket Cost: $100 (Includes food, drinks, media assets, and on-site instruction)

About the Workshop

This session is built for aspiring creatives, entrepreneurs, hospitality operators, and anyone ready to improve the quality of their online presence. The focus of the workshop is to help participants understand how social media actually works, how to build a content plan, and how to execute high-quality media using both mobile devices and entry-level professional equipment.

The workshop breaks down how to research competitors, identify trends, and reverse-engineer successful content. Participants will learn how to structure a simple strategy, create content with intention, and distribute that content across platforms in a way that leads to consistent growth.

Hands-On Content Creation

Rather than a lecture-only format, this event includes guided filming inside a real venue. Attendees will participate in collaborative content creation exercises and receive direct coaching while on camera. The session will cover lighting, framing, audio, and basic shooting techniques, along with an introduction to gimbals, microphones, and other practical tools.

There will also be a walkthrough on how professional cameras work and how to operate basic manual settings. This gives attendees the confidence to rent or explore equipment in the future without guessing.

What Attendees Will Take Home

Every participant will leave with a personal brand interview, professional portraits, and behind-the-scenes media that can be used on their social platforms. In addition to the content captured on-site, attendees will walk away with a starter content plan and a clear 30-day direction for their brand or business.

Food, drinks, and free parking are provided. The experience also offers a networking opportunity with other creators and entrepreneurs who are building their own brands and projects.

Why This Workshop Works

This workshop is based on real systems used by B2C Creative in professional environments. The team has produced hundreds of viral videos, captured nearly 50 events, and created media systems for projects such as SpeedRailz, Rails Hospitality, Small Talk Connect, and Post Oak Collective. These processes have helped bars grow event attendance, helped brands increase engagement, and helped creators build audiences by pairing media with community-focused events.

The methods taught in this workshop are the same methods used in actual client campaigns and partnerships with national organizations and local hospitality groups. Nothing discussed is theoretical. It is rooted in applied work and measurable results.

About the Instructor

John Pittman is the founder of B2C Creative and the creator behind SpeedRailz, Rails Hospitality, Small Talk Connect, and Post Oak Collective. He has eighteen years of experience in hospitality, a growing media presence, and a track record of turning content and events into brand growth. His work spans media production, event marketing, and community development, giving attendees a practical perspective on how to build a brand in real time.

Class Size and Registration

To ensure individual coaching and adequate filming time, space is limited. Registration is required in advance.

Ticket Price: 100 per person

Once registered, attendees will receive location details, schedule, and preparation instructions.