Homeroom: How to Write Compelling Subject Lines
Crafting Subject Lines That Get Opens
Date and time
Location
Online
Agenda
12:00 PM
Class is in session.
12:05 PM - 12:10 PM
Bell Work ‧ Class Announcements
12:10 PM - 12:50 PM
Lesson
12:50 PM - 1:00 PM
Questions
1:00 PM
Class is dismissed.
About this event
- Event lasts 1 hour
The subject line is the first thing your audience sees, and it can make or break whether your email gets opened. In this class, we’ll learn how to write subject lines that grab attention and spark curiosity. You’ll learn strategies for making your subject lines stand out in crowded inboxes and how to test and optimize them for better results. By the end, you’ll know how to craft subject lines that get your emails opened and read.
Here’re the learning objectives for this class:
- understand the role of the subject line in email marketing,
- learn strategies for writing attention-grabbing subject lines, and
- explore how to test and optimize your subject lines for higher open rates.
Registration is free but required.
Facilitator: Kenyana David, MBA, DBA(c)
Kenyana is the principal of 81Eighteen, LLC and the Fe-Mail Marketing for Entrepreneurs (FEMME) Academy. She's Cornell University certified in Women's Entrepreneurship and HubSpot certified in email marketing, inbound sales and marketing, content marketing, and frictionless sales.
Frequently asked questions
Homeroom is a series of chill, no-pressure classes on should-know, would-know, or could-know email marketing topics for entrepreneurs. It’s all about helping you understand and apply email marketing—without feeling overwhelmed or lost.
Yep. If you’re getting started with email marketing, figuring out the basics, and getting familiar with how everything works, or you’ve got the basics down, sending emails regularly, and getting a solid email strategy, you should attend Homeroom.
Nope. Wi-Fi and a device to join the class via Zoom are good—a laptop, tablet, or phone. No big-deal tools or software are required—maybe a notebook and pen or pencil.
Yes. We’re on chill during Homeroom—no upsells or cross-sells. Homeroom is a “progress without pressure” thing; you show up, take what you need, and leave what you don’t. That’s it, that’s all.
If you register but miss Homeroom, you’ll receive all the materials and resources—the recording, the slide deck, the workbook, and the companion blog post—via email. No worries—catch up whenever works best for you.