Homeroom: Email List Basics
How to Create and Manage Your Email List
Date and time
Location
Online
Agenda
12:00 PM
Class is in session.
12:05 PM - 12:10 PM
Bell Work ‧ Class Announcements
12:10 PM - 12:50 PM
Lesson
12:50 PM - 1:00 PM
Questions
1:00 PM
Class is dismissed.
About this event
- Event lasts 1 hour
Your email list is the heart of your email marketing strategy, so setting it up correctly is key. In this class, we’ll cover the basics of building and managing a high-quality list, from attracting the right subscribers to keeping them engaged. You’ll learn the best list growth, organization, and maintenance practices to avoid common pitfalls and maximize your email marketing efforts. By the end, you’ll have a solid plan for creating and managing a list that works.
Here’re the learning objectives for this class:
- understand the importance of a well-managed email list,
- learn how to attract and grow a list of engaged subscribers, and
- explore best practices for keeping your list organized and up to date.
Registration is free but required.
Facilitator: Kenyana David, MBA, DBA(c)
Kenyana is the principal of 81Eighteen, LLC and the Fe-Mail Marketing for Entrepreneurs (FEMME) Academy. She's Cornell University certified in Women's Entrepreneurship and HubSpot certified in email marketing, inbound sales and marketing, content marketing, and frictionless sales.
Frequently asked questions
Homeroom is a series of chill, no-pressure classes on should-know, would-know, or could-know email marketing topics for entrepreneurs. It’s all about helping you understand and apply email marketing—without feeling overwhelmed or lost.
Yep. If you’re getting started with email marketing, figuring out the basics, and getting familiar with how everything works, or you’ve got the basics down, sending emails regularly, and getting a solid email strategy, you should attend Homeroom.
Nope. Wi-Fi and a device to join the class via Zoom are good—a laptop, tablet, or phone. No big-deal tools or software are required—maybe a notebook and pen or pencil.
Yes. We’re on chill during Homeroom—no upsells or cross-sells. Homeroom is a “progress without pressure” thing; you show up, take what you need, and leave what you don’t. That’s it, that’s all.
If you register but miss Homeroom, you’ll receive all the materials and resources—the recording, the slide deck, the workbook, and the companion blog post—via email. No worries—catch up whenever works best for you.