HELP US HELP YOU 2025: The PR webinar for artists with the editors at BSR

It's back! We're holding another live session of our popular one-night webinar all about arts and culture PR. Join us on Zoom on Wednesday, December 10, 6:30-8pm ET. (YES, the session will be recorded if you can't attend live!)

HOW TO REGISTER:

If you wish to register for the webinar and donate at the suggested $25 level, hit that red "get tickets" button and then click the button with the blue plus to add one "Support BSR with a Full-Price Donation" ticket to the cart. You may then hit Check Out.

If you wish to register for the webinar and donate by paying what you can, click next to "Buy a PWYC ticket ($1 and up)" and enter an amount of at least $1.00. Then hit Check Out.

WHO IS THIS WEBINAR FOR?

Are you an independent artist or grassroots company fighting for a slice of publicity? Are you wondering how to get some traction promoting your show or event? Large organizations have whole teams of PR professionals, but indie artists shouldn’t be left out in the cold just because they never learned how to effectively approach the press.

This session is geared toward independent artists or representatives of small organizations who want to learn the basics of PR, but everyone in our community is welcome, including experienced professionals looking for insight on BSR coverage, or BSR readers who want a peek behind the scenes. This webinar is free for Friends of BSR. Our donors directly support the work of our writers and editors!

If you took a previous HELP US HELP YOU PR webinar, this one will cover similar ground, updated for 2025. We would be happy to see you again if you'd like a refresher, and you can bring any new questions to our panelists.

WHAT DOES THIS WEBINAR COVER?

We’ll begin with about an hour of interactive instruction, including real-life examples. We’ll cover the role of arts journalists, what we need from you when you ask for coverage, what to do when you need a correction, how to build an effective long-term relationship with members of the press, and more. Then we’ll open the floor for a Q&A with the editors and a panel including Philly arts PR expert Grayce Carson. Bring your questions!

FYI, this will not be an opportunity to pitch BSR editors on covering specific projects or events, but it will be a good introduction to our editorial process, and will be full of tips for contacting us in the future.

We think arts journalism should be an ongoing conversation with our community, and we hope you can join us for this webinar, whether you’re an artist looking for PR tips, or a reader who wants to look deeper.

WILL THE WEBINAR BE RECORDED??

Always our number-one FAQ! Yes, the webinar will be recorded and made available to all donors who register by December 10, so it's OK if you’re not able to join us on the day: you can still access this resource on your own time, though we recommend attending live for the Q&A!

ABOUT THE PANELISTS

Alaina Johns (she/her) has been the editor-in-chief of BSR since 2018, and a Philly-based freelance journalist since 2007.

Kyle V. Hiller (he/him) is a writer, yogi, and DJ, and is the associate editor of BSR.

Grayce Carson (she/her) is the founder of Grayce Carson Communications, a boutique marketing and public relations firm specializing in arts and culture. She provides social media management, content creation, public relations representation, and marketing consultations, helping artists, small businesses, and established institutions tell their stories with clarity and impact. Grayce has worked with dozens of clients across the region, including Theatre Philadelphia, InterAct Theatre Company, Curio Theatre Company, Christ Church, Midsection Connection Pilates Studio, and All Bones Considered Podcast, as well as independent artists such as Chris Davis. Her past clients include the Philadelphia Death & Arts Festival, Philadelphia Asian Performing Artists, and others. She also serves as a brand strategist and marketing consultant for several Vistage Chairs, supporting executive coaches in refining their messaging and audience engagement.

With a background in theater and performance, Grayce brings a storyteller’s eye to her marketing work and believes that authenticity and connection are at the heart of effective communication. Whether she is supporting a self-producing artist or a century-old organization, her goal is to amplify meaningful art and experiences throughout Philadelphia and beyond.

ACCESSIBILITY:

The live webinar and the recording will have automated captions available. Feel free to reach out to us if you have specific accessibility ideas or needs: editor@broadstreetreview.com.