Join us for an exclusive masterclass that delves into the transformative journey of marketing, from its traditional foundations to the innovative strategies of today.

This session is designed for professionals eager to understand and adapt to the dynamic shifts in marketing paradigms.

Event Highlights:

• Comprehensive Exploration: Trace the progression from Marketing 1.0, focused on products, to Marketing 5.0, which integrates advanced technologies like AI and robotics to enhance customer experiences.

• Real-World Insights: Discover practical examples and case studies that illustrate the application of these marketing phases in today’s business landscape.

• Interactive Discussions: Engage in a dynamic Q&A session following the presentation, providing an opportunity to delve deeper into the topics discussed and share perspectives with fellow professionals.

About the Speaker:
Nathalie Gerschtein is a trailblazer in the FMCG industry, with a 23-year career at L’Oreal across 3 different continents - Europe, Asia and North America. She has been serving for the past 6 years as President of L’Oréal’s Consumer Products Division in North America. Throughout her career, her strategic vision has been instrumental in building iconic brands and fostering innovation to drive growth. Nathalie’s dynamic leadership and profound industry knowledge make her a sought-after speaker at global industry conferences.

Who Should Attend:
•Marketing professionals aiming to deepen their understanding of marketing’s evolution.

• Business leaders seeking to align their strategies with contemporary marketing practices.

• Anyone interested in the intersection of technology and customer engagement.

HEC Masterclass: Navigating the Evolution of Marketing from 1.0 to 5.0