*This event is recorded and you will receive a link to watch in your own time if you can’t join live.*
"Part tell-all book and part how-to guide, The Strategic Genius of Taylor Swift offers music fans and Swifties alike a chance to learn from one of the biggest pop stars of all time." — Rolling Stone
Taylor Swift’s rise from a 13-year-old singing in a Tennessee shopping mall to a multi-billion-dollar global sensation is nothing short of extraordinary. She is blessed with talent, a tireless work ethic and a lot of luck - but in There's Nothing Like This: The Strategic Genius of Taylor Swift, HBR editor Kevin Evers says it's Taylor's strategic thinking that truly sets her apart.
On August 5, Kevin will join us in a special summer webinar discussing why Taylor Swift's business moves have enabled her to stay at the forefront of the music industry for two decades. He will discuss the business impact of Swift’s carefully calibrated strategic moves including:
- Brand reinvention to expand her audience: Swift adeptly shifted musical genres while preserving the core values that her fans loved; she then stayed relevant by adapting her style, such as embracing indie rock during the streaming era.
- Creative response to controversies: Swift turned scandals like the 2009 Video Music Awards with Kanye West into creative fuel, deepening her fan connection.
- Leveraging social media: Swift mastered the art of scaling a personal relationship with hundreds of millions of fans online, strengthening her community.
- Control over intellectual property: By boldly signing with Universal Music Group, she gained creative freedom, ownership of her music, and became a self-empowerment role model.
- Transforming industry disruptions into opportunities: Embracing TikTok's rise, Swift used it to engage fans as a "Blue Ocean Strategy”.
Alongside Steve Jobs, Richard Branson or Jeff Bezos, Taylor Swift has earned the right to be considered a business icon in her own right. Drawing on research from business strategy, psychology, and the arts, Kevin shows why she is one of the savviest decision makers and disruptors of our time.
We hope you can join us.
"Steve Jobs. Jeff Bezos. Taylor Swift? A new book makes a compelling case for why the world’s biggest pop star belongs in the pantheon of business masterminds." — Business Leader
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Kevin Evers is a Senior Editor at Harvard Business Review. He has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success.
Register to confirm your place. You will receive the online link to the event in your confirmation email.
You can also purchase a copy of There's Nothing Like This at the discounted price of $28.00 by choosing the webinar + book/ebook ticket option. Please note the print edition can only be sent to US residents but the ebook is available wherever you are based.
The event is hosted by Harvard Business Review. Click here to learn more about HBR and how to subscribe. For group subscriptions please email jmack@hbr.org
