HBR Press Presents: Book Event for Inevitable

The question is no longer if electric vehicles will happen, or even when they'll happen, but how. Veteran Reuters automotive editor Mike Colias takes you inside the transformation of the hard pivot in the car business, a $2 trillion industry undergoing the biggest change in its 120-year history--a change that is sending ripples across the entire global economy.

Colias documents the inevitable shift from pistons to electrons from every angle, from boardrooms where executives battle over their EV strategies, to family-run car dealerships deciding if they'll sell EVs--or sell their businesses, to lonely stretches of road that will soon need charging stations. Inevitable uses masterful storytelling to capture the expanse and dynamism of the transition to electric vehicles in profound detail, bringing to life its seismic effects on everything and everyone.