UX strategy is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It's the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace.

Take this workshop to experience a deep dive into the subject matter with both lectures and hands-on exercises.

Who should attend

UX/UI practitioners of any level, product teams and managers, business executives, and startup founders that want to learn how to be more strategically sound in their process.

What you will learn:

Why the empirical practice of user experience strategy is crucial for devising successful online products
How to validate a value proposition and a provisional persona
How to identify direct and indirect digital competitors of your value proposition
How to use storyboarding for creating a narrative that focuses on a products’ value innovation and business model
How to create a basic rapid prototype using Justinmind

Having a laptop is highly recommended, but not required. You can work in teams of two on the exercises that require a laptop. Laptops will not be provided.

What’s Included in the Day:

Full day of interactive, hands-on learning
Lunch and snacks
A copy of Jaime’s e-book “UX Strategy: How to Devise Innovative Digital Products that People Want”

About Jaime Levy

Jaime Levy is an author, university professor and a user experience strategist. Her top-selling O'Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. It is available on Amazon and at O’Reilly Media.

For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She runs her own UX strategy and design practice, Jaime Levy Consulting, out of Los Angeles California. Jaime also teaches a graduate-level course on UX design and strategy at University of Southern California’s Viterbi School of Engineering.

Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. You can read more about her on Wikipedia.

User Experience Strategy and Prototyping Training

Follow this organizer to stay informed on future events

Events you might like

Prototype & Test | Problem of the MonthPrototype & Test | Problem of the Month

Global Disruptors: A Roundtable Discussion on US Entry StrategyGlobal Disruptors: A Roundtable Discussion on US Entry Strategy

Calistoga Wine Experience | San Francisco 2026Calistoga Wine Experience | San Francisco 2026

Prototype & Test | Problem of the Month

Global Disruptors: A Roundtable Discussion on US Entry Strategy

Calistoga Wine Experience | San Francisco 2026