Alex Hogreffe will discuss the evolution of images created for his website, VisualizingArchitecture.com, and how this work lead him to pursue architecture visualization professionally. Though his website and professional work vary greatly, the two play off of each other considerably and push the other to better and more provactive images. Ideas of light, composition, and texture will all be discussed through the lens of visualization, as well as a quick look behind the scenes of his website and his visualization studio.