Growing U: Mapping Your Customer Journey

How do your potential customers find you? What stops and questions happen along the way? How will they actually make the purchase?

Learn how to map the journey your customers take with your brand—from first hearing about you to becoming loyal supporters. Understand how to optimize touchpoints and improve their experience.

Objective: Visualize and improve the path your customers take from awareness to purchase.

Key Topics:

• Stages of the customer journey: Awareness, consideration, decision, loyalty.
• Identifying touchpoints and potential friction points.

Activities:

• Map the customer journey for your business.
• Brainstorm strategies to improve the customer experience at each stage.

Key Takeaways:

• Build a customer journey map tailored to your business.
• Identify opportunities to engage and delight your customers.
• Remove friction points in your customer experience.

Who Should Attend: Small business owners looking to improve how customers experience and interact with their brand.

This workshop is part of a larger marketing series led by Growing U Coach Kate Peabody designed to help small businesses in the art and maker space build and execute effective marketing strategies. Growing U is an exclusive program for Clear Creek Makerspace members.

The Growing U mission is to take you to the next step in your creative flow, entrepreneurship dreams, and for you to feel at home at the Clear Creek Makerspace. As a member of CCM you have EXCLUSIVE access to professional coaches.

Workshops with Coach Kate of KaptivateMe guide participants in focused learning, development and conversation on specific topics, where she - along with additional subject matter experts at times - will provide specific guidance and resources; and answer your related questions. Think about everything from the maker’s mindset and burnout management to how to write a business plan; the nuts and bolts of starting a business; or building a brand and marketing strategy.

Kate Peabody, MBA, is an International Coaching Federation Professional Certified Coach pairing positive-psychology-based coaching with more than fifteen years of corporate & small business leadership, creative confidence and design-thinking experience. Kate loves being part of the CCM community to help makers balance work, life and time for their holistic wellbeing, and explore and take action on their potential as a professional maker.

You can expect to hear cheesy puns and alliterations, and see her learning and making in the space herself – as 75% of what Kate owns are art and craft supplies. Clay, paint, markers, chalk, charcoal, yarn, embroidery, stamps, paper and canvases, fabric, bits and bobs she thinks she could make something great out of…