The group tour industry is an integral source of tourism for Gettysburg, PA. If you want to learn more about how to attract and work with groups, expand your presence, or just need a refresher on trends and new opportunities, join Destination Gettysburg for this education and networking event.

Julie Payne, President of Attractour, a tourism enhancement company, will be leading the interactive ½-day workshop. The day’s program will encompass the foundational basis for group sales and tour market, as well as some untapped and underutilized segments such as the international market and online travel agencies.

This program is suitable for all levels of knowledge but is strongly recommended for those who are less familiar with group sales, international travel markets, FIT program, and online travel agencies.

Itinerary

8:30 am: Registration begins

9:00 am: Program with Q&A

Understanding the group business & current trends
Online travel agencies, and FIT & International Markets & Trends

12:00 pm: Networking with Lunch – Make Your Own Sandwich and Salad Buffet

Program Details

Group Tour Overview with Q&A:

Market Overview
Tiered Pricing/Terminology
Industry Requirements
Visitor Profile
Key Markets
Benefits of Group Travel
Sales & Marketing
Best Practices
Top 10 Takeaways

FIT & International Trends with Q&A:

Definition
Covid Impact
Tour Operator Expectations
Visitor Expectations
OTA Contacts
Benefits/Opportunities
International Tourism
Top 10 Inbound Markets
Key International Markets

Growing Group Tour Business: Workshop & Networking Luncheon