Grocery Run with Fairway Market @ Summer Fancy Food Powered by Tetra Pak

Join us during Summer Fancy Food to meet Fairway Market buyers at our latest Grocery Run! We’re bringing Fairway Market’s buyers to you, and brands — you’re bringing the samples!

What do you get when you combine brand founders, retail buyers, and Startup CPG? Grocery Run - a U.S. tour to get inside the mind of local retail buyers - all tailored to Startup CPG’s community. Join us for an evening of mixing and mingling while enjoying brand samples. Even if you aren’t sampling, bring product with you to show the buyers!

Location: Fairway Market (74th St)
2131 Broadway, New York, NY 10023

Founders, have you ever wondered:

• What does it take to get onto the shelves at Fairway Market?
• Once your brand is in Fairway Market, what can you do as a founder to support your new retail partner and help keep it there?
• How does Fairway Market identify new brands for their selection?

Join for answers to these questions and more!

Come meet these members of the Fairway Market team:

• Fedele Stella, Speciality and Organic Center Store Supervisor
• Glenn Cunningham, Director
• Marc Joaquin, Senior Merchandise Manager

These VIPs will also be in attendance:

• Robert Johnson, New Seasons
• Alyssa Vescio, Whole Foods
• Hugh Rosen, Gus's Community Market
• Luciana Villanueva, Gus's Community Market
• Darren Viscount, Bristol Farms
• Joe Hoppman, Gopuff
• Lily Feldman, Gopuff
• Oset Babur-Winter, Writer (various publications)

Here are the amazing brands sampling at this event:

Beyond the Bib: Beyond the Bib makes sauces and dips designed to help transition kids into whole foods and different flavors. They're plant-based, dairy and gluten-free and free from addded sugars, salt and anything artifical.

Deliciously Ella: The UK's leading plant-based food brand and fastest growing snack bar brand, on a mission to help people eat real, whole food ingredients with our 'ultra processed free' food products.

Enso: Enso Chips are made with real ingredients and no seed oils, inspired by the diets of the world’s healthiest cultures to deliver a better way to snack — rooted in wellness, tradition, and longevity.

Evie's Snacks: Evie’s Snacks is a woman-owned brand redefining indulgence with better-for-you roasted pecans. Sourced from family farms in South Texas, these lightly sweetened pecans have 1/3 the total sugar of leading brands—delivering bold flavor without compromise.

Graze & Co.: Graze & Co is a sustainably-sourced, 100% grass-fed cheese brand.

In Good Faith: Chocolate candy bars reimagined with clean, simple, wholesome ingredients.

Llamacita Sauces: Llamacita Sauces combine bright Latin flavors with beachy vibes and with varying levels of heat they can enhance almost any meal or mood!

Millie's Sipping Broth: Help Satisfy Snack Cravings, Stay Comforted & Achieve Your Daily Wellness Goals with Millie's Sipping Broth.

Open Road Jerky: Open Road Jerky is a beef jerky company that sells all natural, premium jerky inspired by Motorsports and the Automotive world!

PlantChi: PlantChi is a functional superseed spice you sprinkle on meals like toast, salads, bowls, or oats to add clean, plant-based protein and nutrients.

Rodeo Snacks: Rodeo makes crispy, high-protein Steak Chips from real beef—no sugar, no seed oils, just pure, clean fuel.

Tuk Tuk Go: Light, Refreshing, and Delicious Asian Inspired Protein!

VYBE Snacks: Vybe is a mission-driven company making innovative plant-based snack bars. We combine superfoods with bold global flavors to create sugar-free alternatives that taste great. Our goal is to make nutritious snacking both accessible and delicious.

Interested in sampling? Apply here! *SAMPLING IS NOW CLOSED*

This is another unreal opportunity for CPG founders to meet each other, buyers specific to their region, and have the opportunity to showcase products for one of the most sought after natural retailers in New York.

About Fairway Market:

Fairway Market is a regional grocery chain, particularly known in the New York tri-state area, that emphasizes high-quality, fresh foods, a wide variety of unique selections, and strong relationships with local vendors and farmers since 1933.

About Tetra Pak

For over 70 years, food and beverage brands have trusted Tetra Pak's innovative packaging technology. Here's how it might benefit your specific products:

• Extend your product shelf life without adding preservatives to your carefully crafted recipes
• Open yourself up to ambient distribution options that can eliminate cold chain requirements, potentially reducing your logistics costs and expanding your market reach
• Have a distinctive shelf presence with package designs that can help showcase your brand's unique identity
• Enhance your sustainability story with packaging that incorporates renewable materials aligned with circular economy principles

About Startup CPG

Startup CPG is the biggest community in the world for emerging brands. We have 25k+ Slack members, produce the #1 podcast in CPG, host 100+ events per year, and are the #1 education hub for brands trying to improve our CPG ecosystem. It’s free — join today!

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