Google Tag Manager 101: Hands-On 1 Day Course in Melbourne

Google Tag Manager 101: Hands-On 1 Day Course in Melbourne

By MG Aussie
Multiple dates

Overview

Take full control of your website tracking in just one day with Google Tag Manager. Ideal for marketers, analysts, and business owners!

Bring your team and save:

1. Groups of three or more receive a 10% discount

2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.

Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Course Overview:

This intensive 1-day Google Tag Manager (GTM) course enables you to streamline your website tag management process without relying heavily on developers. You will learn how to set up and manage tags, triggers, and variables, track user behavior accurately, and deploy marketing and analytics scripts smoothly using GTM. The course emphasizes hands-on learning, empowering you to enhance analytics precision, improve marketing insights, and make real-time optimizations confidently.

Learning Objectives:

By the end of this course, you will be able to:

  • Become confident in setting up and managing GTM containers
  • Be able to implement tracking tags and events independently
  • Understand the role of triggers, variables, and the data layer
  • Debug issues and validate tag performance in real time
  • Optimize tag deployments to support business goals effectively

Who can Attend?

Marketing professionals, web developers, web designers, analysts, product managers, and business owners.

Why Choose this Course?

This course is ideal if you’re looking to take control of your website’s analytics and marketing scripts without technical bottlenecks. Our expert instructors simplify complex concepts to make GTM implementation approachable, even if you're not a developer. You’ll experience real-time demonstrations, hands-on practice, and receive practical tips based on real-world scenarios. With small class sizes and interactive sessions, we ensure you're fully supported on your learning journey. Whether you're a marketer or a web analyst, this course equips you with the confidence to make better data-driven decisions.

©2025 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.

Need to upskill your entire team in website tracking and analytics?

We offer in-house training that can be tailored based on your team’s skill levels, tools, and business goals. Enhance collaboration and accelerate implementation by learning together in a private, focused environment—right where you need it.

Contact us today to schedule a customized in-house, face-to-face session: eventbrite@mgaussie.com

Category: Science & Tech, Other

Good to know

Highlights

  • ages 18+
  • In person
  • Paid parking

Refund Policy

Refunds up to 7 days before event

Location

Regus 120 Collins Street

MELBOURNE, 120 Collins Street Level 31 & 50 120 Collins Street Melbourne

Ph No: 61(0) 2 80155605 Melbourne, VIC 3000 Australia

How do you want to get there?

Agenda

Module 1: Introduction to Google Tag Manager

• What is GTM and why it matters • Benefits of using GTM for marketers and developers • GTM interface overview • Activity

Module 2: Setting Up GTM Account and Container

• Creating a GTM account and container • Installing GTM on a website • GTM workspace and version control • Case Study

Module 3: Tags in GTM

• Understanding tag types and templates • Common tags: GA4, AdWords, and custom HTML • Publishing and versioning tags • Activity

Frequently asked questions

Organized by

MG Aussie

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From A$600.62
Multiple dates