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Go from Vanity to Sanity Metrics by Salesforce Director

Product School

Wednesday, September 18, 2019 from 6:30 PM to 8:30 PM (PDT)

Go from Vanity to Sanity Metrics by Salesforce Director

Ticket Information

Ticket Type Sales End Price Fee Quantity
Tickets in Advance
All events are free with tickets bought in advance
Sep 18, 2019 Free $0.00
Tickets at the Door
Will be available on the day of event
Not Started $20.00 $2.85

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Event Details

Product Marketers are responsible for crafting and running marketing programs that generate healthy opportunity funnel. Success of these efforts is measured with marketing activities, pipeline generation and revenue. However, as marketing activity translates into pipeline and revenue, what happens in between is still a blackbox for many marketers and sales people. Marketers fall into the trap of using vanity metrics to measure the results, which prevents them from calibrating marketing programs to drive better outcomes. This becomes even more complex when sales cycles spread across multiple quarters and business units. 

Marketers are also susceptible to spending disproportionate resources on bottoms-up marketing activities to meet quarterly goals. The opportunity cost for those investments is to not have a well thought out top down marketing strategy that could drive sustained outcomes for a long period. Marketers miss out on those opportunities because of the constant pressure of meeting pipeline goals every quarter, if not month. 

Attend this session to understand how you can become a data driven marketer, refine your programs every quarter and contribute to sustained marketing outcomes for your company 

Main takeaways:  
- Why it’s important to segment your market carefully before operationalizing the marketing mix? 
- How to go beyond pipe generation numbers and assess the health of your opportunity funnel? 
- How to run data driven marketing programs that support the complete opportunity funnel? 

What this is NOT? - This is not about growth marketing strategies, A/B testing or statistical analysis to run marketing experiments.

Meet the Speaker: Suyog Deshpande

Suyog is a Director of Product Marketing at Salesforce, leading the company’s efforts to help enterprises connect with customers, partners, and employees in an innovative way. During his lucrative career, he contributed to multiple roles gaining expertise in Go To Market, User Experience, Product Design, and R&D.

View Speaker's Full Profile

Get the FREE Product Book here

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Please note:
- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)
- Event entrance and/or seating is based on a first come first served basis.
- Please arrive promptly. Doors lock at 7pm to avoid speaker disruptions.
- No refunds unless we have fully canceled the event. Date changes are not included.
- For additional info or questions, send an email to events@productschool.com

Product School is the first technology business school. We provide certified courses in Product Management and other digital skills to professionals across 20 campuses worldwide. We also offer the same courses live online. All courses are taught by real-world product managers working at top technology companies such as Google, Facebook, Slack, Airbnb, LinkedIn, and Netflix.


Have questions about Go from Vanity to Sanity Metrics by Salesforce Director? Contact Product School

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When & Where


Product School Silicon Valley
4701 Patrick Henry Dr #2 Santa Clara, Building #2
Silicon Valley, CA 95054

Wednesday, September 18, 2019 from 6:30 PM to 8:30 PM (PDT)


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Organizer

Product School

Founded in Silicon Valley in 2014, Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus.

 

Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; and all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.

 

Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.

 

Students at Product School enjoy a healthy mix of hands-on projects, group activities, case studies, and panel discussions. Through this, they learn how to lead cross-functional teams, and experience building digital products from end to end. Students are also taught how to succeed in product management interviews and given access to our alumni community where they can expand their network, find mentors, and access job opportunities.

 

 

In addition to individual classes, Product School also delivers custom corporate training programs to Fortune 500 companies seeking to upskill their existing teams or onboard new talent.

 

Product School is committed to pushing the product community forward. With this aim in mind, we published the Amazon bestseller, The Product Bookorganize events in over 150 cities worldwide, host Proddys - The Product Awardsand produce ProductCona multi-city global conference attended by thousands of product managers every year.

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