Product Marketers are responsible for crafting and running marketing programs that generate healthy opportunity funnel. Success of these efforts is measured with marketing activities, pipeline generation and revenue. However, as marketing activity translates into pipeline and revenue, what happens in between is still a blackbox for many marketers and sales people. Marketers fall into the trap of using vanity metrics to measure the results, which prevents them from calibrating marketing programs to drive better outcomes. This becomes even more complex when sales cycles spread across multiple quarters and business units. 

Marketers are also susceptible to spending disproportionate resources on bottoms-up marketing activities to meet quarterly goals. The opportunity cost for those investments is to not have a well thought out top down marketing strategy that could drive sustained outcomes for a long period. Marketers miss out on those opportunities because of the constant pressure of meeting pipeline goals every quarter, if not month. 

Attend this session to understand how you can become a data driven marketer, refine your programs every quarter and contribute to sustained marketing outcomes for your company 

Main takeaways:  
- Why it’s important to segment your market carefully before operationalizing the marketing mix? 
- How to go beyond pipe generation numbers and assess the health of your opportunity funnel? 
- How to run data driven marketing programs that support the complete opportunity funnel? 

What this is NOT? - This is not about growth marketing strategies, A/B testing or statistical analysis to run marketing experiments.

Meet the Speaker: Suyog Deshpande

Suyog is a Director of Product Marketing at Salesforce, leading the company’s efforts to help enterprises connect with customers, partners, and employees in an innovative way. During his lucrative career, he contributed to multiple roles gaining expertise in Go To Market, User Experience, Product Design, and R&D.

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Please note:
- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)
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- Please arrive promptly. Doors lock at 7pm to avoid speaker disruptions.
- No refunds unless we have fully canceled the event. Date changes are not included.
- For additional info or questions, send an email to events@productschool.com

Product School is the first technology business school. We provide certified courses in Product Management and other digital skills to professionals across 20 campuses worldwide. We also offer the same courses live online. All courses are taught by real-world product managers working at top technology companies such as Google, Facebook, Slack, Airbnb, LinkedIn, and Netflix.