We’ve missed you! Mark your calendar for our next GlobalSaké - Global:SF virtual event on October 22—dedicated to "Future of Function."

Sink or Soar: What do companies need to do today to stay relevant tomorrow? What will winning organizations look like in 2021 and beyond?

Keynote talks: In this event, we bring you the next-gen new-frontier solutions in the global virtual bubble. We'll feature exciting case studies and thought leaders from around the world. We’ll explore latest exponential technologies in Industrial IoT4.0, AR, VR, AI and Mixed Reality shaping how we'll work, communicate, collaborate, prototype, learn, heal, date, and eat in 2021 and beyond. We'll explore how resilient companies rapidly respond to radically changing environments to deliver relevant value propositions for global audiences.

Expert Roundtable sessions: We'll have Roundtable sessions across Asia, Europe, MENA and the Americas, each focused on a specific industry challenge of your choice!

As always, we bring you the diverse-perspectives and holistic voices of cross-functional thought-leaders from around the world for exciting and thoughtful discussions, solving for big global challenges.

We'll offer both morning and evening sessions to engage with our local communities across Asia, Europe, MENA and the Americas. Join us!

Event Agenda

AM Sessions

9-9:30am. Keynote talk: Future of Function--Industrial IoT 4.0.

What If... you could remove all the obstacle noise in the product early phase of ideation prototyping and unleash your limitless creative dev/design solutions from the get-go? Brady Bruce, CMO at Tempo Automation, will walk us through The Automated Factory of the Future, where machines chatter with AI-enhance software, where fabrication simulators enable exponential multi-prototyping with new opportunities in product value launches.

Speaker: Brady Bruce, CMO at Tempo Automation

9:30-10am. Beyond the Bubble: Data-driven Design for Connecting Global Audiences

2020 has become a watershed year, not least due to the COVID-19 pandemic. Instead of bringing the world community closer together in the face of a shared global threat, we have become further divided across national, racial and ideological lines. How then, in this era of identity politics, can we leverage diverse and international perspectives to generate new thinking and new solutions? How can we come together to solve the big challenges of our time? This talk will introduce data-driven design as a way to see information from a multitude of perspectives, create an alternative to the constraints of group segmentation, and, in bridging these divides, present a possible way forward.

Speaker: Christian Marc Schmidt, Founder and Principal, Schema Design. Founder and CEO, Gist. (ex Interaction Design at IDEO). TEDx speaker.

10-10:30am. Future of Communication. Google Translate’s Simultaneous Speech Translations

Instant real-time communication across languages and borders is essential now more than ever. This talk will showcase the research and development that went into creating Google’s simultaneous long-form speech translation. We'll share user experience research, insights from interpreters, system engineering challenges, and new frontier solutions to bring the experience of simultaneous speech translation into the future.

Speaker: Jeff Pitman, Senior Staff Engineering Manager at Google Translate.

10:30-11am. Weaving straw into gold: How visionary global companies stay resilient to counter covid. Airbnb Tokyo Olympics and Tinder case studies

In this session, we'll feature how resilient global companies rapidly respond to radical market changes and reposition their value proposition for new market fit. Airbnb Tokyo Olympics experiences and Tinder will share case studies of product challenges and solutions from around the globe.

Speakers:

- Andy Andersen, International Product Growth at Tinder

- Emily Misleh, Director of Airbnb Olympics & Paralympics

11-11:30am. On the Spectrum: From content localization, transcreation to origination and its impact to the business bottomline

This session will kick off with defining and differentiating Marketing Translation, Transcreation and Multilingual Content Origination, followed by applied case studies on how local content impacts the business bottomline, with case study examples from Next and AliExpress. We’ll also examine how current international marketing methodologies for Addressable Content, Native Brand Experience and Multilingual Brand Strategies are enhanced by Transcreation and Multilingual Origination.

Speakers:

- Paul Mangell, CMO at Alpha CRC

- Manuela Furtado, Director, Localization and Globalization, at Alpha US

- William Schwartz, Director of Business Development and Operations at Alpha US

11:30am-12pm. Dodging AI Biases in Future-proof Machine Translation Solutions

We all want to act locally while going global, and maintain an inclusive multilingual work environment for the international workforce. Every AI model has its linguistic, cultural, and geopolitical biases. Besides providing better linguistic quality for specific languages and domains, a particular Machine Translation system may not be fully compliant with local dialect, tone of voice, gender, and data locality rules. In this talk, we consider practical cases when those biases create obstacles in building a global presence and an inclusive multilingual work environment for an international company. We discuss how to dodge those biases by using multi-vendor international AI, and in some cases go further, by leveraging those biases to create more diverse and inclusive translations.

Speaker: Konstantin Savenkov, CEO of Intento

12-12:30pm. Global is the New Local: Designing for Planet Earth and Outer Space

We'll explore how global is now becoming the new local, developing interdisciplinary and interplanetary earthshots and moonshots new-frontier technology products for planet earth and outer space.

Speakers:

- Eyal Zur, Founder of Nomadity, pioneering new-frontier smart textile product technology RD&D for wearable solutions, and Head of Wearable Solutions at AngleSense.

- Robert de Saint Phalle, Interdisciplinary Design Innovator, Lead Designer at Draper, Partner at KASA Collective.

12:30-12:50pm. Forecasting the Future: How will the customer journey evolve

Are you a global content strategist? A marketing visionary? A futurist? 2020 has changed how we interact with our customers on every level. Digital transformation has been forcedly fast-tracked, influencing touchpoints, channels, formats, behaviors and expectations. Content, marketing and overall business strategies have pivoted to keep up and adapt, and it begs the question… what does this mean for the future of the customer journey? How will it change and what challenges will we face as communicators in the future – both locally and globally? Together, let’s forecast the future!

Speaker: Sharon Austin, Director of Content Solutions at Amplexor.

PM Sessions

4:30-5:30pm PST/ Oct 23 7:30-8:30am SGT. Food Technology and Innovations coming out of Japan

In this session, we'll start with a high level look at global food innovation before diving into what food trends are occurring in Japan. A group of Japanese companies will showcase the technologies and ideas they are working on to make food more sustainable, eco-friendly, and less wasteful.

Speaker:

- Björn Öste, Co-founder of Good Idea Inc, Oatly AB, Aventure AB and Crop Tailor AB

- Misako Ito Shiozaki, Director PR & Business Development at JETRO USA

5:30-6:15pm PST/ Oct 23 8:30-9:15am SGT. International Happy Hour sponsored by Morrison & Foerster: Live Localized Saké tasting and demo

A virtual event will not stop us from offering your our signature Saké tasting experience. In this fun interaction session, Colorado Saké will demonstrate how Saké is made, localized and culturalized into different markets to fit the local palate. Participants will be mailed 3-sampler Saké bottles ahead of time and join the live guided tasting. Kanpai!

Speaker: William Stuart, Owner of the Colorado Sake Company

6:15-7pm PST/ Oct 23 9:15-10am SGT. Future of Food: latest innovative solutions in FoodTech--cases studies from around the globe.

How do we apply Design Thinking to personalize consumer food experiences around the globe? How do we transform FoodTech businesses to better satisfy local consumer cultural expectations and palate perceptions. In this session, we'll explore farm to fork--direct to consumer models, vertical farming innovations, and the intersection of local food and emergency response.

Speakers:

- Justine Reichman, Founder at NextGenChef

- Matthew Cohen, Founder and CEO of Off the Grid

- Rob Barlow, PhD, Professor, Researcher, Philosoper, at Hult International Business School

- Mark Lim, Corporate Strategist and Legal Counsel for the NamZ group of companies

7-7:45pm PST/ Oct 23 10-10:45am SGT. The Sugar Roundtable: The Race to Redesign Sugar. A taste sampler of multiple innovative sweet solutions to water your mouth.

How will tech startups drive meaningful impact on reducing the global sugar footprint? Are consumers ready for sugar reduction? Can we maintain same happy sweet sensation with less harmful sugar? This session is about bringing together sugar innovators, investors, CPG's, manufacturers, and chefs to generate an exciting conversation about fortified ingredient solutions, with a deep-dive focus on Sugar. Sugar innovators will share their solutions for maximizing the sweet taste sensation while radically reducing the global sugar footprint. We’ll explore the tradeoffs and global impact, with “straight from the oven” insights from around the world, and open it up for Q&A discussions, leading to offline collaboration opportunities.

Speakers: 

- Liat Cinamon, VP Business Development and Marketing at DouxMatok

- Matthew Godfrey, CEO at Nutrition Innovation (NuCane Raw)

- Anand Sundaresan, Regional Vice President Human Nutrition & Health DSM APAC

- Didier Chanove, Head of Marketing & Digital at Unilever Food Solutions Singapore & Malaysia

- Erin Sweeney, Manager, Sustainable Business & Investment at Grow Asia

Looking forward to seeing you there! Join the GlobalSaké LinkedIn group to stay informed!

“There’s no single answer that will solve all of our future problems. There’s no magic bullet. Instead there are [exponential multiple] answers. You can be one of them if you choose to be.” - Octavia Butler

Thank you to our partners and speakers!