GlobalSaké 2022 - It Takes A Planet

4 Quarterly Events: June 2, Sept 1, Dec 1, 2022 (March 3, 2022)

Get your 2022 ParlamINT annual Pass to gain access to ALL GlobalSaké events and in-person experiences in 2022, including the recording of the Q1 event we held on March 3, 2022

The All-Inclusive pass includes:

• All quarterly virtual events: June 2, Sept 1, Dec 1 + March 3 event recording

• Free participation at the physical party event in San Francisco (date TBD)

• Free participation in all 2022 GlobalSaké "LocWalks" physical experiences offered in different geolocations.

• Free library access to all past/present presentations--video recordings from 2020-2022 events

Program

9:00-9:05 am - Welcome message

• Talia Baruch, CEO and Cofounder at GlobalSaké
• John Hayato Branderhorst, COO and Cofounder at GlobalSaké

9:05-9:15 am - Interactive Warm up: Lost in Localization stories across the globe in everyday life scenarios

• Silvia Steimle, Marketing Director at Wordbank

9:15-9:35 am - Presentation: Localization Processes for Museum Exhibits: Modern Workflows for Historic Preservation. "Angkor: the Lost Empire of Cambodia" is an international touring exhibition featuring 120 ancient artifacts, most of which had never previously been shown outside of Cambodia. The project scope involved not only translating tablet inscriptions and multimedia subtitles, but an in-depth review of final pieces that took into account design, aesthetic, and visual reference points for museum visitors. In this presentation, we discuss the process our team used to tackle the challenge of exhibit localization from a technical yet design-savvy perspective.

• Meredith Veto, Team Lead, Spanish-English linguist at Multilingual Connections
• Natalia Sánchez, Translator at Multilingual Connections

9:35-9:55 am - Presentation: The Global Experience: data insights shared from the 2022 global survey research on running cross-functional international efforts. As companies look ahead to 2022 and beyond, many teams are brainstorming new ways to grow engagement amongst customers and prospects. However, as those audiences become more global, it becomes harder for companies to ensure that experiences are maintained for all. Join us as we discuss Lilt’s State of Global Experience 2022 Report that highlights the trends, best practices, and priorities of those involved in managing global experiences at enterprises worldwide.

• Drew Evans, Sr. Content Marketing Manager at Lilt

9:55-10:15 am - Presentation: From Marketing Brainstorm to Press-Worthy Report: A Pinterest Case Study. The 2022 Pinterest Predicts trend report was a huge success across international markets. Ella Petlicka, lead up the effort to launch the report so it read like native content in all markets. She will take us through that process and go into how Pinterest approaches localization, transcreation, and native content creation. We will look at direct examples and success indicators.

• Antoine Rey, SVP of Customer Development at Argos Multilingual
• Ella Petlicka, Senior Program Manager, Website Internationalization at Pinterest

10:15-10:45 am - Fireside Chat: Adobe - Globally launching with culturalized, original content for 6 different regions.

• Amanda Fetterly, Senior Experience Design Manager at Adobe
• Priscilla Knoble, Sr. Director – International Strategy & Product Management Digital Media Business Unit, Adobe
• Gráinne Maycock, Vice President, Sales at Acolad

10:45-11:15 am - Culture: Live International Concert - Flamenco. Chapi Pineda, a Flamenco guitar maestro, toured with legendary Camaron and Paco de Lucia. His music invokes the infinite freedom within the rigid mathematical pattern structure of Flamenco melodies. In this concert we will have Chapi Pineda on the guitar and Manuel Montilla on the cajón.

11:15-11:45 am - Connection: Breakout Rooms. Guided networking discussion digests in intimate settings.

• Carlos Hevia, Business Development Director at Multilingual Connections
• Antoine Rey, SVP of Customer Development at Argos Multilingual
• Ella Petlicka, Senior Program Manager, Website Internationalization at Pinterest
• Rolf Hecken, VP Technology at The Language Group
• Allison Yarborough, Senior Product Marketing Manager at Lilt
• Will Rowlands-Rees, Chief Product Officer of Lionbridge

Closing Words and Meditation Sendoff.