Good UX and Service Design research is about asking the right questions, and thinking critically about the answers. Done well, it will save your design team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.

Erika Hall will discuss her rich knowledge of trusted research methods you can implement right away, no matter what size team you're on, time constraints, user or stakeholder accessibility or budget you're working with. You will learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group! You’ll start doing good research faster and start building the right solutions faster.

Agenda

• 12:00-12:10 p.m. (Central time, similar to Chicago and Dallas, USA) - Introduction and announcements for UX Research and Strategy + Service Design Network
• 12:10-1:00 p.m. (Central time) - Discussion + Q&A

Speaker

Erika Hall has been a design consultant since the late twentieth century. She is the cofounder of Mule Design Studio and specializes in helping clients ask the hard questions and work better together to find the answers. Erika speaks and writes about topics that challenge the conventional wisdom of the field to encourage designers to think more deeply about the implications of their work. She is the author of Just Enough Research and Conversational Design. She can be found far too often on Twitter as @mulegirl and cohosts the podcast Voice of Design. Erika likes dogs and bicycles.

This event is limited to the first 1,000 who enter the Zoom meeting.

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Host: UX Research and Strategy

UX Research and Strategy is a registered 501c3 group devoted to teaching and exploring topics related to User Experience Research and Strategy. Started by three very talented ladies, Jen Blatz, Lorie Whitaker and Lauren Singer, who saw the need to address the gap in these topics in the local UX community. The hope for this group is to enrich and complement the UX Design community through knowledge sharing and partnership.

Whether you are a researcher, designer, product owner, strategist, content creator, project manager, developer, technologist, marketer, customer experience pro or any other discipline, please join us.

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