Get Google-Ready: Creating a Website Customers Can Actually Find
Speaker: Dani Nicholson
Hosted by the Port Arthur Small Business Development Center (SBDC)
Are you struggling to get new customers, even though you know people are searching for businesses like yours? Does your business sometimes fail to show up in Google — even when you type in your own name?
This session is designed for small business owners and solopreneurs who want their websites towork for them — by showing up where customers are looking. We’ll cover the essentials of making your website discoverable online, including:
- Why having a consistent brand name matters for search results
- The website basics that help Google (and new AI search tools) understand and recommend your business
- Foundational steps to help you turn your website into a lead-generating tool, not just an online brochure
Next course in this series: how to create and optimize your Google Business Profile, building on these basics so customers can find and trust your business online.
