Get Ahead of the Curve – What Marketers Must Do Now

Get Ahead of the Curve – What Marketers Must Do Now

Google’s cracking down. AI’s rewriting the rules. If you’re not changing your SEO game now, you’re already behind. Let’s fix that.

By Shelley Iverson, Owner

Date and time

Location

Online

Refund Policy

Refunds up to 7 days before event.

Agenda

6:00 PM - 6:05 PM

Welcome + Why You’re Here

6:05 PM - 6:20 PM

Google’s Crackdown -What Just Happened

6:20 PM - 6:30 PM

What Visibility Looks Like Now

6:30 PM - 6:40 PM

New Rules of Content + Backlinks

6:40 PM - 6:50 PM

Building Long-Term SEO Signals

6:50 PM - 7:00 PM

Live Q&A + Takeaways

About this event

  • Event lasts 1 hour

Google’s not playing. AI-generated spam, bloated backlinks, and outdated SEO hacks are getting hit hard. If you're still doing what worked in 2021, you're already falling behind.

This webinar is your crash course in what’s actually happening under the hood of search — and what you need to do now to stay seen, stay trusted, and stay in the game.

We’re going deep into what Google’s July 2025 update means for small businesses, what search visibility looks like with AI taking over the results page, and why most marketers are missing the boat completely.

We’ll break down:

  • How Google's cracking down on AI-generated junk and sketchy link schemes
  • Why zero-click results and AI assistants are eating up your traffic
  • What backlinking should look like now (hint: it’s not volume)
  • What content formats are winning and why long-form alone won’t cut it
  • How to build brand signals that hold up in the new algorithm

You’ll walk away with a roadmap to fix your SEO, publish smarter content, earn real visibility, and compete without shortcuts.

This isn’t about trendy tips. It’s about survival.Show up or get left behind.

Frequently asked questions

Who is this webinar for?

Small business owners, marketers, or anyone trying to stay visible in search without falling for AI spam or outdated SEO tactics.

Is it really free?

Yes — the live session is completely free, but only for those who attend in real time. The replay will not be free.

What will I learn that I can’t just Google?

We’re covering the actual shifts in SEO and digital visibility that most people aren’t talking about. This isn’t recycled “optimize your blog” advice - it’s real-world strategy from people in the field.

Will it be recorded?

We are recording it, but the recorded version will only be available later for a fee. Live attendees get exclusive access to the checklist and the chance to ask questions directly.

What’s different about this from the August webinar?

August focused on where people are searching. October dives deep into what’s changing in the actual algorithms, what’s being cracked down on, and how to build SEO that holds up in 2026.

What will I actually get from this?

A no-BS breakdown of what Google’s doing right now, plus a roadmap of the content formats, backlink strategies, and SEO signals that actually matter.

Can I ask questions during the webinar?

We’ll save questions for the end. There’ll be a dedicated Q&A section after the main presentation. No live interruptions - just real answers at the end.

Free