Designing the Future: From Prompt Engineering to Business Strategy with Generative AI
Overview
Join this hands-on, executive-level workshop designed to move beyond AI theory into practical application. Across three focused sessions, participants will explore how to think, create, and plan with Generative AI – transforming raw prompts into structured, strategic outcomes.
This session is led by Dr Alan Shaw, Founder of Strategic Planet, Chair of X-PERT Health, and academic at Leeds Beckett University.
Workshop Agenda
Part 1: Precision Prompting and Context Engineering
Objective: Understand how to communicate effectively with Large Language Models (LLMs) to achieve consistent, high-quality outputs.
Activities:
Learn the fundamentals of context and constraint design.
Develop prompts that guide AI toward strategic and creative objectives.
Experiment with prompt chaining and role-based prompting for complex tasks.
Part 2: Generative AI for Business Creation
Objective: Apply Generative AI to design a new business concept from the ground up.
Activities:
Co-create a new business model using AI tools for ideation and validation.
Generate branding, customer personas, and marketing collateral.
Use AI-driven insights to identify opportunities, risks, and competitive advantages.
Part 3: Policy, Ethics, and Implementation
Objective: Ensure that your AI initiatives are governed responsibly and aligned with organisational values.
Activities:
Review AI ethics and responsible use frameworks.
Draft internal AI-use policies tailored to your business or institution.
Publish your final 90-day AI adoption plan and governance checklist.
Who Should Attend
Business leaders and entrepreneurs developing AI-driven initiatives.
Academics and consultants supporting digital transformation.
Innovation managers and policy professionals seeking practical frameworks for AI adoption.
Your Takeaway
- By the end of the workshop, participants will have:
- A working knowledge of advanced prompt and context engineering.
- A generative business concept with supporting assets.
- A governance-ready AI policy and a clear, actionable roadmap.
This event will be held in The Rose Bowl, at The Knowledge Exchange, Leeds Beckett University.
