Generation Grand: Experience PR in GR
$10 – $60
Generation Grand: Experience PR in GR

Generation Grand: Experience PR in GR

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GVSU Downtown (DeVos & Eberhard)

Grand Rapids, MI 49504

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One of NY Times 52 “Places to Go in 2016.” The #1 U.S. travel destination in 2014. Beer City, USA. Home to ArtPrize, one of the globe's top five festivals. Grand Rapids, Michigan is a city that will constantly surprise and delight you with authentic and unforgettable world-class experiences made easy, affordable and friendly. Don’t just take our word for it, check out where else GR is tops:

Grand Valley State University PRSSA and Ferris State University PRSSA present a PRSSA Regional Conference called "Generation Grand: Experience PR in GR." Generation Grand means being fully enveloped in the creative energy and entrepreneurial spirit of West Michigan. Participants will experience Michigan’s 2nd largest city through downtown tours of dazzling art and culture, awesome food and nightlife with over 100 restaurants and clubs, GR’s commitment to sustainability and green space via inspiring natural preserved beauty in the city and exhilarating community spirit as demonstrated by the pocket neighborhoods of diverse and stirring ethnic tradition.

Future PR pros will meet and hear from regional leaders on the following topics:

  • Green Thinking

  • Corporate Responsibility

  • Keeping Talent in the Midwest

  • Maintaining a Creative Community

  • Beer City USA

  • World Class Health Care

  • Notable Nonprofits

Guests will learn compelling and strategic storytelling by our global corporate partners on tours, meet up with WMPRSA, for speed networking, enjoy a social at Michigan’s largest PR agency, Lambert Edwards & Associates. We’ll cap off the weekend with a mini case study competition judged by area business leaders with awards and prizes for the top teams.


Friday, April 7, 2017

9:00am - Noon Hotel check-in and conference registration (Holiday Inn Downtown (use code PRS to get the discount) - you're within modest walking distance of GVSU Seidman Center/Eberhard Center/DeVos Campus and all activities)**

Noon - 3:00pm Corporate Tours


Noon - 3:00pm Agency Tours


Truscott Rossman

Mighty in the Midwest

5:00 - 7:00pm Welcome Mixer at Lambert Edwards & Associates

7:00pm Dinner/Explore on Own

Saturday, April 8, 2017 (times to be announced for sessions/lunch/pm)

7:30 - 8:00am Conference Registration/Check In (Continental Breakfast and COFFEE)

8:15 - 11:00 am Failure:Lab Experience

Breakout Session #1 (PR for the Earth: Green Thinking wsg The Image Shoppe, USGBC West Michigan)

Breakout Session #2 (PR for a Better World: Corporate Responsibility wsg Meijer, Steelcase, Wolverine World Wide, Amway)

Lunch on Own

Breakout Session #3 (PR for the Future: Retaining Talent in the Midwest wsg Hello GR, Michigan Future, Grand Rapids Area Chamber of Commerce)

Breakout Session #4 (PR Post-Prohibition: Beer City USA wsg Founders, Perrin, Brewery Vivant)

Breakout Session #5 (PR for Health: World Class Health Care wsg Spectrum Health, Mercy Health & Mary Free Bed)

Breakout Session #6 (PR for Good: Notable Non-Profits wsg Goodwill, The Community Foundation, The Humane Society)

Walking Tours of Downtown (ExperienceGR/Ambassadors)

Multi-Level-Networking Cocktail Party/Mixer with WMPRSA mentors at the Waldron House Pub

Explore GR on your own

Sunday, April 9, 2017

Breakfast on own & hotel check out

9:00 - 9:30am Case Study or Crisis Comms Topic Speaker

9:45am - 1pm Case Study or Crisis Comms Competition and Closing Speaker

Lodging Details:

PRSSA 2017 Conference will take you to the Holiday Inn on Pearl Street, our conference hotel, just steps from the conference and downtown excitement. The code should preload for you in that link, but in the event that it doesn't, just type PRS into the discount box for the conference rate.

Pricing for registration is as follows: $60.00 for “Regular” registration and $75.00 for “Day-of” registration. Registration for high school students is $25.00.

The cancellation policy/process: full refund if requested one month prior to the conference, 50% refund if requested two weeks from the conference. Cancellations after that will not be permitted a refund. Transfers of registration to a different guest will not be allowed. Cancellations must be made in writing via email to conference adviser ( Refund will be issued within two weeks via the manner in which payment was received.

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GVSU Downtown (DeVos & Eberhard)

Grand Rapids, MI 49504

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