Generation Grand: Experience PR in GR
$25 – $45
Generation Grand: Experience PR in GR

Generation Grand: Experience PR in GR

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Seidman College of Business

50 Front Avenue Southwest

Grand Rapids, MI 49504

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One of NY Times 52 “Places to Go in 2016.” The #1 U.S. travel destination in 2014. Beer City, USA. Home to ArtPrize, one of the globe's top five festivals. Grand Rapids, Michigan is a city that will constantly surprise and delight you with authentic and unforgettable world-class experiences made easy, affordable and friendly. Don’t just take our word for it, check out where else GR is tops:

Grand Valley State University PRSSA and Ferris State University PRSSA present a PRSSA Regional Conference called "Generation Grand: Experience PR in GR." Generation Grand means being fully enveloped in the creative energy and entrepreneurial spirit of West Michigan. Participants will experience Michigan’s 2nd largest city through downtown tours of dazzling art and culture, awesome food and nightlife with over 100 restaurants and clubs, GR’s commitment to sustainability and green space via inspiring natural preserved beauty in the city and exhilarating community spirit as demonstrated by the pocket neighborhoods of diverse and stirring ethnic tradition.

Future PR pros will meet and hear from regional leaders on the following topics:

  • Green Thinking

  • Corporate Responsibility

  • Place & Space Making

  • Keeping Talent in the Midwest

  • Maintaining a Creative Community

  • Beer City USA

  • World Class Health Care

  • Notable Nonprofits

Guests will learn compelling and strategic storytelling by our global corporate partners on tours, meet up with WMPRSA, for speed networking, enjoy a social at Michigan’s largest PR agency, Lambert Edwards & Associates. We’ll cap off the weekend with a mini case study competition judged by area business leaders with awards and prizes for the top teams.


Friday, April 7, 2017

9:00am - Noon Hotel check-in and conference registration (Holiday Inn Downtown, City Flats or Courtyard- all within modest walking distance of GVSU Seidman Center/Eberhard Center/DeVos Campus and all activities)**

Noon - 3:00pm Corporate Tours


Noon - 3:00pm Agency Tours

5:00 - 7:00pm Welcome Mixer at Lambert Edwards & Associates

7:00pm Dinner/Explore on Own

Saturday, April 8, 2017

8:00 - 9:00am Hotel check-in and conference registration

9:00 - 10:00am Rise & Shine Continental Breakfast

10:00 - 10:30am Breakout Session #1 (PR for the Earth: Green Thinking)

10:35 - 11:05am Breakout Session #2 (PR for a Better World: Corporate Responsibility)

11:10 - 11:40am Breakout Session #3 (PR for the Future: Retaining Talent in the Midwest)

11:45 - 1:30pm Lunch on Own

1:35 - 2:05pm Breakout Session #4 (PR Post-Prohibition: Beer City USA)

2:10 - 2:40pm Breakout Session #5 (PR for Health: World Class Health Care)

2:45 - 3:05pm Breakout Session #6 (PR for Good: Notable Non-Profits)

3:30pm - 5pm Walking Tours of Downtown

5:30-7:00pm Dinner w/ WMPRSA and Keynote Speaker - Seidman Center

7:00pm Explore GR on your own

Sunday, April 9, 2017

Breakfast on own & hotel check out

9:00 - 9:30am Case Study or Crisis Comms Topic Speaker (Sponsored by Ferris State University PRSSA)

9:45am - Noon Case Study or Crisis Comms Competition (Sponsored by 834 Design & Marketing)

**Lodging details and discounts coming soon.

Pricing for registration is as follows: $45.00 for “Early-bird” registration (through January 1st), $60.00 for “Regular” registration and $75.00 for “Day-of” registration. Registration for high school students is $25.00.

The cancellation policy/process: full refund if requested one month prior to the conference, 50% refund if requested two weeks from the conference. Cancellations after that will not be permitted a refund. Transfers of registration to a different guest will not be allowed. Cancellations must be made in writing via email to conference adviser ( Refund will be issued within two weeks via the manner in which payment was received.

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Seidman College of Business

50 Front Avenue Southwest

Grand Rapids, MI 49504

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