GenAI for Market Research with Bayesian Networks & BayesiaLab
Join us for this free half-day workshop about leveraging GenAI for marketing research using Bayesian networks and BayesiaLab.
Date and time
Location
TeamWorking by TechNexus
20 North Wacker Drive #12th Floor Chicago, IL 60606Lineup
About this event
- Event lasts 3 hours
Many discussions about GenAI in marketing still feel like science fiction—full of promise but lacking practical relevance for market research. Additionally, much of GenAI remains a black box, offering knowledge without clarity about its origin or underlying reasoning.
Join us on August 14, 2025, at 2:00 PM (CDT) in Downtown Chicago for a free workshop that cuts through all the hype. By leveraging the Bayesian networks paradigm and the BayesiaLab software platform, we’ll show how to integrate GenAI’s textual knowledge into explainable, structural models that enhance your research workflows, from consumer segmentation to key driver analysis and optimization.
Rather than offering speculative promises about what could be achieved in the future, this workshop gives you practical tools to generate better insights for your clients today.
Frequently asked questions
This workshop is designed for professionals in marketing, market research, or marketing science. If your work involves areas such as consumer feedback, surveys, key driver analysis, segmentation, Net Promoter Score (NPS), or choice modeling, this workshop will be highly relevant to you.
TeamWorking is located in the historic Civic Opera Building, situated between Madison and Washington Streets. It’s a 5-minute walk from major transit hubs like Chicago Union Station, Ogilvie Transportation Center, and the CTA Loop.
The Civic Opera Building does not have a dedicated parking lot. There is limited metered parking nearby; we recommend iParkit or SpotHero to find discounted parking options. The CME Building (10 S. Wacker) is the nearest parking garage, but there are many parking options within a two-block radius.
Unfortunately, no. This is a hands-on, classroom-style workshop designed for in-person participation. Currently, hybrid event formats do not adequately support the level of interaction and dialogue intended between participants and presenters.