For brands in 2025, gaming isn't a question - it's an essential cultural touchpoint and a huge missed opportunity if ignored. The UK gaming market is valued at £7.82 billion*, and by 2027, 70%** of Brits will be gamers.
Whether you're already involved in gaming or looking for your entry point, join our live panel event on 10th September at 5pm. Experts Thorsten Küchler (Square Enix), Ryan Todd (Currys), and Lucy Hird (Red Consultancy, McDonald's) will discuss how brands can authentically engage gaming audiences.
From McDonald's x Minecraft to Currys’ Fortnite activation, discover why and how brands are tapping into gaming to spark meaningful conversations and cultural relevance.
Topics covered include:
- Leveraging fandoms for unmatched engagement.
- Authentic partnerships - avoiding superficial collaborations.
- Reaching diverse audiences, including Gen Z and beyond.
- Avoiding common gaming collaboration pitfalls.
Don’t miss your chance to unlock new, engaged audiences through gaming.
